agentspeed.
INDUSTRY REPORT

E-commerce: how ready are these sites for AI agents?

Storefronts that sell products. Agents read e-commerce pages to identify items, compare prices, check availability, and surface them in shopping flows.

SITES MEASURED
16
MEDIAN SCORE
48/100
SCORING D OR F
14
What fails most

Share of measured e-commerce sites failing each check. The denominator is sites where the check actually ran — a check we skipped is never counted as a pass.

Robots.txt · content signals
100% (16/16)

robots.txt advertises Content-Signal directives (e.g. `Content-Signal: ai-train=no, ai-summarize=yes`) that let agents respect granular usage preferences.

Discoverability · mcp server card
100% (16/16)

An MCP Server Card is reachable at `/.well-known/mcp/server-card.json` (or referenced from a Link header) and validates against the Model Context Protocol spec.

Discoverability · api catalog
100% (16/16)

An API catalog is published at `/.well-known/api-catalog` (RFC 9727) or an OpenAPI document is reachable at `/openapi.json` or `/openapi.yaml`.

Discoverability · web bot auth
100% (16/16)

The site signals support for the Web Bot Auth IETF draft (HTTP Message Signatures over a known JWKS) so well-behaved agents can prove identity.

Actionability · agent skills
100% (16/16)

No published agent skills, so an agent has no described path to purchase.

Actionability · web mcp
100% (16/16)

No MCP endpoint, so an agent cannot transact programmatically.

Discoverability · oauth authorization server
75% (12/16)

`/.well-known/oauth-authorization-server` is reachable and conforms to RFC 8414, letting agents discover authorization endpoints without out-of-band setup.

Sitemap · present
75% (12/16)

No sitemap, so an agent has to guess which pages are products.

Discoverability · oauth protected resource
75% (12/16)

`/.well-known/oauth-protected-resource` is published per RFC 9728 so agents can discover required scopes and authorization servers programmatically.

Readability · markdown negotiation
75% (12/16)

Requests with `Accept: text/markdown` return a markdown representation of the page (Markdown content negotiation).

Ranked · E-commerce
01casper.com
83B
02brooklinen.com
76C
03nike.com
67D
04glossier.com
66D
05ikea.com
64D
06gymshark.com
55F
07warbyparker.com
54F
08rei.com
48F
09sephora.com
48F
10zara.com
47F
11adidas.com
42F
12bombas.com
41F
13lush.com
41F
14wayfair.com
39F
15chewy.com
37F
16patagonia.com
35F
Where do you land?
Can an agent buy from you?

Same rubric, same checks, told as three gates: can an agent find your products, read your prices, and reach your checkout. Free, about 30 seconds.

Check my store, free →

Every figure here is a real measurement against our published rubric, recomputed as we re-scan. Sites that disallow AgentSpeedBot in robots.txt are excluded before we fetch them.