agentspeed.

glossier.com

scanned 7/25/2026, 4:41:23 PM · cached · refresh in 16h · rubric 2026.07.4
Built with Shopify
robots.txt present: passrobots.txt allows AI agents: passContent-Signal directives: failllms.txt present: passSitemap present: passLink response headers: warnCanonical URL: passMCP server card: failOAuth authorization metadata: passOAuth resource metadata: passAPI catalog / OpenAPI: failWeb Bot Auth: failMarkdown negotiation: passText-to-markup ratio: failContent without JavaScript: skipHeading hierarchy: failCookie wall blocks content: warnPage title: passMeta description: warnJSON-LD present: failStructured data validates: skipSchema type coverage: failPaywall / login wall: passAgent Skills manifest: failWebMCP actions: failPrimary action reachable: passReachability: passTime to first byte: passFull render time: skipPage weight: pass66/ 100 · D
Needs work

This is how AI agents (not browsers) experience glossier.com. The score weights five categories of machine-readability; the ticks on the arc are the 30 individual checks behind it.

✉ Email me this report + alert me when it changes ↓

Top fixes

failJSON-LD presentStructured data

No JSON-LD blocks found. Add a <script type="application/ld+json"> with a schema.org type for this page.

Fix · Shopify: Add Product, Offer, and BreadcrumbList JSON-LD in theme.liquid (or your SEO app). Most themes ship partial schema, so fill the gaps.

failText-to-markup ratioReadability

Visible text is 2.8% of HTML weight (12067/438206 bytes). Low. Markup may be crowding out agent-usable text.

Fix: Heavy ad or navigation markup crowds out agent-usable text. Aim for a text-to-DOM ratio above 15%.

failHeading hierarchyReadability

Heading issues: no <h1>; 1 skipped level(s).

Fix: Use a single H1 and avoid skipping heading levels (H1 → H3).

warnCookie wall blocks contentReadability

Consent modal detected (cookielaw.org); content still visible. Verify the modal does not block first-paint for screenshot agents.

Fix: Defer cookie consent overlay until after content is visible, or render behind the primary content. Agents without JS or with ad-blocking profiles see a blank page otherwise.

warnMeta descriptionReadability

Meta description is 8 characters; aim for 50–200 so it's neither thin nor truncated.

Fix: Add `<meta name="description" content="...">` to your primary pages. Agents frequently use it as a summary.

failSchema type coverageStructured data

Page looks like Product / Article|BlogPosting|NewsArticle / FAQPage; missing JSON-LD type(s): Product, Article|BlogPosting|NewsArticle, FAQPage.

Fix: Align JSON-LD type to page purpose. Product pages without Product markup are skipped by agent shopping flows.

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Fix it

Generated, ready-to-ship files for the gaps above — copy them or download and drop them into your repo.

Add JSON-LD structured data
Paste inside <head>. Use Article/Product instead of Organization on those page types.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Glossier",
  "url": "https://glossier.com/",
  "description": "Glossier"
}
</script>

What the agent receives

The agent’s-eye view
Glossier Skip To Main Get a free Red Mini Beauty Bag with any qualifying order! Terms apply . Get a free Red Mini Beauty Bag when you spend $75+! Terms apply . Get a free Red Mini Beauty Bag when you spend $100+! Terms apply . Get a free Red Mini Beauty Bag when you spend €95+! Terms apply . Get a free Red Mini Beauty Bag when you spend €95+! Terms apply . Get a free Applebaby Keychain when you buy the Balm Dotcom Quintet ! Score free shipping on qualifying orders! For more information on shipping rates and timelines, please visit our international page Free standard shipping on orders $40+ Free standard shipping on orders $60 CAD+. For more information on shipping rates and timelines, please visit our international page Livraison gratuite $60 CAD+. For more information on shipping rates and timelines, please visit our international page Free standard shipping on orders $110 AUD or more. For more information on shipping rates and timelines, please visit our international page Free standard shipping on orders 65€ or more. For more information on shipping rates and timelines, please visit our international page Free express shipping on orders R$670 or more. For more information on shipping rates and timelines, please visit our international page Free express shipping on orders ¥990 or more. For more information on shipping rates and timelines, please visit our international page Free standard shipping on orders 480kr or more. For more information on shipping rates and timelines, please visit our international page Livraison gratuite 65€ +. Score free shipping on qualifying orders! For more information on shipping rates and timelines, please visit our international page Free standard shipping on orders 65€ or more. For more information on shipping rates and timelines, please visit our international page Free express shipping on orders ₹11,230 or more. For more information on shipping rates and timelines, please visit our international page Free standard shipping on orders 65€ or more. For more information on shipping rates and timelines, please visit our international page Free express shipping on orders ₪515 or more. For more information on shipping rates and timelines, please visit our international page Free standard shipping on orders 65€ or more. For more information on shipping rates and timelines, please visit our international page Free express shipping on orders ₩180,035 or more. For more information on shipping rates and timelines, please visit our international page Free standard shipping on orders MX$1,320. For more information on shipping rates and timelines, please visit our international page Free standard shipping on orders 65€ or more. For more information on shipping rates and timelines, please visit our international page Free standard shipping on orders 65€ or more. For more information on shipping rates and timelines, please visit our international page Free express shipping on orders 900kr or more. For more information on shipping rates and timelines, please visit our international page Free standard shipping on orders $120 NZD or more. For more information on shipping rates and timelines, please visit our international page Previous Slide Next Slide Play Slideshow Pause Slideshow Glossier You look good. Skincare Makeup Balms Body Fragrance Glossier Goods Sets Shop All US Menu Stores Log in Bag (0) Toggle Bag Close menu Shop All Bestsellers Digital Gift Card New I ❤️ NY Glossier You Soie New Open submenu I ❤️ NY Glossier You Soie Skincare Open submenu Cleansers Treatments Sunscreen Moisturizers Save with sets Custom Skincare Sets All Skincare Makeup Open submenu Face Brow Eye Cheek Tools Lip Makeup removers Save with sets All Makeup Balms Open submenu Balm Dotcom Balm Dotcom Trio Balm Dotcom Quintet All Balms Body Open submenu Body Spritz Daily Perfecting Lotion Daily Oil Wash Deodorant Save with sets All Body Fragrance Open submenu Glossier You Glossier You Soie Glossier You Fleur Glossier You Rêve Glossier You Doux Crème de You Save with sets All Fragrance Glossier Goods Sets Open submenu All sets Fragrance Sets Makeup Sets Skincare Sets Body Sets Shop All Stores Log In Country ( United States / USD ) Cleansers Treatments Sunscreen Moisturizers Save with sets Custom Skincare Sets All Skincare Face Brow Eye Cheek Tools Lip Makeup removers Save with sets All Makeup Balm Dotcom Balm Dotcom Trio Balm Dotcom Quintet All Balms Body Spritz Daily Perfecting Lotion Daily Oil Wash Deodorant Save with sets All Body Glossier You Glossier You Soie Glossier You Fleur Glossier You Rêve Glossier You Doux Crème de You Save with sets All Fragrance All sets Fragrance Sets Makeup Sets Skincare Sets Body Sets Create a Custom Skincare Set to meet your skin goals Meet your dream brows Upgrade your body care routine Share your Glossier You story New! Glossier You Soie Create a skincare set Create a skincare set Looking for the perfect chilly flush? Reach for Cloud Paint Plush Blush Swoon Over Body Care Search our site Search Clear Take a bite out of the Big Apple! Meet our limited edition Balm Dotcom. Plus, get a free Mini Red Beauty Bag when you spend $75+. See terms. Shop now SHOP ALL Shop now Coming soon Best Seller Balm Dotcom Nourishing lip balm NEW I ❤️ NY $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 NEW I ❤️ NY Add to bag Notify me See details Coming soon Free Applebaby Keychain The Balm Dotcom Quintet Limited edition Sale price $64 Regular price $80 Choose set Notify me See details Coming soon Best Seller Glossier You Eau de parfum 100 ml $116 $82 $32 100 ml 50 ml 8 ml Add to bag Notify me See details Coming soon MIX + MATCH Fragrance Duo Choose your scents Choose set Coming soon MIX + MATCH Travel Spray + Balm Choose your own adventure. Choose set Coming soon NEW In A New York Minute Set On-the-go makeup essentials Sale price $70 Regular price $84 Choose set Notify me See details Coming soon NEW Big Apple Tee Limited edition XS $36 $36 $36 $36 $36 $36 $36 XS S M L XL 2XL 3XL Sold out Notify me See details Coming soon NEW Applebaby Keychain Limited edition $5 Add to bag Notify me See details NY Minute Set I ❤️ NY Fragrance Makeup Balms Skincare Sets I ❤️ NY Ever wondered what 24H with Glossier looks like? Check out our newest campaign video! Take a peek I ❤️ NY Ever wondered what 24H with Glossier looks like? Check out our newest campaign video! Take a peek GET THE LOOK Take a bite out of the Big Apple. Elena wears I ❤️ NY Dotcom. Swipe on a (sweet) slice of the big city. At Glossier, we make products inspired by real life, embracing the ethos of Skin First. Makeup Second™. We believe beauty is about having fun, celebrating freedom, and being present. No matter where you are in your beauty journey, you look good. How can we help? Contact Returns & exchanges Help & FAQ Student Discount International Responsible disclosure Authorized retailers About Glossier About Us Careers Into The Gloss Glossier Events Glossier for Good G Membership Stores Find your store Opens in a new tab Social Instagram Opens in a new tab Pinterest Opens in a new tab Facebook Opens in a new tab Youtube Opens in a new tab TikTok Opens in a new tab How can we help? Contact Returns & exchanges Help & FAQ Student Discount International Responsible disclosure Authorized retailers About Glossier About Us Opens in a new tab Careers Opens in a new tab Into The Gloss Opens in a new tab Glossier Events Opens in a new tab Glossier for Good Opens in a new tab G Membership Opens in a new tab Find your store Social Instagram Opens in a new tab Pinterest Opens in a new tab Facebook Opens in a new tab Youtube Opens in a new tab TikTok Opens in a new tab &copy; 2026 Glossier. All rights reserved. Privacy Policy US State Privacy Notice Terms of Use Accessibility Supply Chain Transparency Your Privacy Choices Glossier Bag (0) Close cart drawer Shopping bag Free shipping + Free gift Your free gift Shopping Bag Subtotal $0.00 Savings -$0.00 Tax calculated in checkout — Shipping (Free stand

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AgentSpeed score for glossier.com
<a href="https://agentspeed.com/scan/glossier.com"><img src="https://agentspeed.com/badge/glossier.com" alt="AgentSpeed agent-readiness score" height="56"></a>

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Full breakdown

14 pass3 warn10 fail3 skip
Discoverability
pass
robots.txt present
A robots.txt is reachable at the site root.
100/100
pass
robots.txt allows AI agents
All 8 answer-time access agents allowed.
100/100
fail
Content-Signal directivesemerging
No Content-Signal directives. Add e.g. `Content-Signal: ai-train=no, ai-summarize=yes` to declare granular AI usage policy beyond binary allow/disallow.
0/100
pass
llms.txt present
Found /llms.txt (4279 bytes), H1 + at least one link present.
100/100
pass
Sitemap present
sitemap.xml reachable and referenced from robots.txt.
100/100
warn
Link response headers
A Link: header is present but carries none of canonical/alternate/describedby — the relations agents consume.
60/100
pass
Canonical URL
Canonical points to self: https://www.glossier.com/.
100/100
fail
MCP server cardemerging
No valid MCP Server Card at /.well-known/mcp/server-card.json. Publish one so agents can discover your tools without HTML scraping.
0/100
pass
OAuth authorization metadataemerging
OAuth authorization-server metadata (RFC 8414) is published, so agents can discover authorization endpoints without out-of-band setup.
100/100
pass
OAuth resource metadataemerging
OAuth protected-resource metadata (RFC 9728) is published, so agents can discover required scopes and authorization servers programmatically.
100/100
fail
API catalog / OpenAPIemerging
No /.well-known/api-catalog (RFC 9727) and no /openapi.json|yaml. Publish one so agents that integrate with APIs can discover your endpoints.
0/100
fail
Web Bot Authemerging
No Web Bot Auth JWKS at /.well-known/http-message-signatures-directory.json. Publish one to allow trusted agents while keeping a default-deny posture for the rest.
0/100
Readability
pass
Markdown negotiationemerging
Requests with Accept: text/markdown return a markdown representation — agents prefer markdown over HTML for summarization and citation.
100/100
fail
Text-to-markup ratio
Visible text is 2.8% of HTML weight (12067/438206 bytes). Low. Markup may be crowding out agent-usable text.
21/100
skip
Content without JavaScript
Browser pass unavailable; cannot measure JS dependency.
fail
Heading hierarchy
Heading issues: no <h1>; 1 skipped level(s).
50/100
warn
Cookie wall blocks content
Consent modal detected (cookielaw.org); content still visible. Verify the modal does not block first-paint for screenshot agents.
70/100
pass
Page title
A concise <title> is present (8 chars).
100/100
warn
Meta description
Meta description is 8 characters; aim for 50–200 so it's neither thin nor truncated.
60/100
Structured data
fail
JSON-LD present
No JSON-LD blocks found. Add a <script type="application/ld+json"> with a schema.org type for this page.
0/100
skip
Structured data validates
No JSON-LD blocks present; nothing to validate (covered by structured_data.jsonld_present).
fail
Schema type coverage
Page looks like Product / Article|BlogPosting|NewsArticle / FAQPage; missing JSON-LD type(s): Product, Article|BlogPosting|NewsArticle, FAQPage.
0/100
Actionability
pass
Paywall / login wall
No paywall or login-wall detected on the landing URL.
100/100
fail
Agent Skills manifestemerging
No Agent Skills manifest at /.well-known/agent-skills.json. Enumerate the tasks agents can perform (search, add-to-cart, contact-support) so they pick the right one without scraping.
0/100
fail
WebMCP actionsemerging
No WebMCP detected. On pages with first-class actions (cart, support, account), embed a WebMCP server so on-page agents invoke tools directly.
0/100
pass
Primary action reachable
Primary offering identified ("Beauty and skincare products") with price/CTA ("Shop now").
100/100
pass
Reachability
HTTP 200 after 1 redirect.
100/100
Performance
pass
Time to first byte
TTFB 323ms. Healthy.
80/100
skip
Full render time
Full-render time unavailable (browser pass skipped or failed).
pass
Page weight
Initial document is a lean 428 KB.
100/100
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