agentspeed.

nike.com

scanned 7/25/2026, 5:40:40 PM · cached · refresh in 17h · rubric 2026.07.4
Built with Next.js
robots.txt present: passrobots.txt allows AI agents: passContent-Signal directives: failllms.txt present: warnSitemap present: failLink response headers: failCanonical URL: passMCP server card: failOAuth authorization metadata: failOAuth resource metadata: failAPI catalog / OpenAPI: failWeb Bot Auth: failMarkdown negotiation: failText-to-markup ratio: failContent without JavaScript: warnHeading hierarchy: warnCookie wall blocks content: passPage title: passMeta description: passJSON-LD present: passStructured data validates: warnSchema type coverage: passPaywall / login wall: passAgent Skills manifest: failWebMCP actions: failPrimary action reachable: passReachability: passTime to first byte: warnFull render time: skipPage weight: pass67/ 100 · D
Needs work

This is how AI agents (not browsers) experience nike.com. The score weights five categories of machine-readability; the ticks on the arc are the 30 individual checks behind it.

Discoverability
39
Readability
71
Structured data
98
Actionability
75
Performance
60

✉ Email me this report + alert me when it changes ↓

Top fixes

failSitemap presentDiscoverability

No reachable sitemap.xml. Publish one and reference it in robots.txt.

Fix · Next.js: Add app/sitemap.ts (Next’s sitemap convention) and reference it from robots.txt.

warnllms.txt presentDiscoverability

Found /llms.txt but missing H1 header and markdown links.

Fix · Next.js: Add /llms.txt via app/llms.txt/route.ts (or public/llms.txt). Generate one free at /tools/llms-txt-generator.

failLink response headersDiscoverability

No HTTP Link: response headers. Emit canonical/alternate/describedby relations so HEAD-only or stream-rendering agents get them without parsing HTML.

Fix: Emit `Link:` headers for canonical, alternate-language, and describedby relations. Agents that fetch HEAD-only or stream-render rely on these.

failText-to-markup ratioReadability

Visible text is 0.9% of HTML weight (9753/1111625 bytes). Low. Markup may be crowding out agent-usable text.

Fix: Heavy ad or navigation markup crowds out agent-usable text. Aim for a text-to-DOM ratio above 15%.

warnContent without JavaScriptReadability

Browser pass unavailable; HTML looks like a JS-shell (e.g. #__next / #root). Likely JS-dependent.

Fix · Next.js: Render primary content on the server: use Server Components (App Router) or getServerSideProps/SSG (Pages Router). Avoid fetching above-the-fold content in a client useEffect, since agents don’t run it.

warnStructured data validatesStructured data

1 recommended-field warning(s). First: WebPage recommends "description" (improves agent comprehension).

Fix: Validate your JSON-LD with Google Rich Results test. Fix missing required properties.

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Fix it

Generated, ready-to-ship files for the gaps above — copy them or download and drop them into your repo.

Add an llms.txt
Publish this at https://nike.com/llms.txt
# Nike. Just Do It. Nike.com

> Inspiring the world's athletes, Nike delivers innovative products, experiences and services.

## Key pages
- [Home](https://nike.com/)
- [BEST IN CLASS](https://nike.com/)

## About
Describe what nike.com does, who it's for, and the primary action you want an
agent to be able to complete. Keep it factual and current.

What the agent receives

The agent’s-eye view
Nike. Just Do It. Nike.com Skip to main content Accessibility at Nike Find a Store Help Help Order Status Shipping & Delivery Returns Order Cancellation Size Charts Contact Us Membership Promotions & Discounts Product Advice Send Us Feedback Join Us Sign In Men Limited Time Extra 25% Off Select Styles New & Featured New Arrivals Best Sellers Latest Drops Back to School Shop SNKRS Launch Calendar Shoes All Shoes Basketball Jordan Lifestyle Running Sandals & Slides Training & Gym Custom Shoes Clothing All Clothing Jackets & Vests Pants Shorts Sweats & Sweatshirts Swim Tops & Graphic Tees Accessories All Accessories Bags & Backpacks Hats & Headwear Socks Sunglasses Shop By Sport All Conditions Gear Baseball Basketball Football Golf Locker Room Running Skateboarding Soccer Tennis Training Women Limited Time Extra 25% Off Select Styles New & Featured New Arrivals Best Sellers Back to School Shop SNKRS Launch Calendar Shop by Color Dark Neutrals Illusion Green Midnight Blue Pink Rise Warm Neutrals Accessories All Accessories Bags & Backpacks Hats & Headwear Socks Sunglasses Shoes All Shoes Basketball Jordan Lifestyle Running Sandals & Slides Training & Gym Custom Shoes Clothing All Clothing Bras Leggings Matching Sets Jackets & Vests Pants Shorts Skirts & Dresses Sweats & Sweatshirts Swim Tops & Graphics Tees Shop By Sport All Conditions Gear Basketball Cheer Golf Locker Room Running Soccer Softball Tennis Training Volleyball Kids Limited Time Extra 25% Off Select Styles Get Set for School New Arrivals Best Sellers Back to School Shop Back to School Shoes Back to School Clothing Bags & Backpacks Nike x LEGO® Teens Shoes All Shoes Big Kids (7-15 yrs) Little Kids (3-7 yrs) Baby & Toddler (0-3 yrs) Basketball Jordan Lifestyle Running Sandals & Slides Clothing All Clothing Big Kids (7-15 yrs) Little Kids (3-7 yrs) Baby & Toddler (0-3 yrs) Bras & Tights Jackets & Vests Pants Shorts Skirts & Dresses Sweats & Sweatshirts Swim Tops & Graphic Tees Accessories All Accessories Bags & Backpacks Hats & Headwear Socks Shop By Sport Basketball Gymnastics Fan Gear Football Running Soccer Jordan Limited Time Extra 25% Off Select Styles New & Featured New Arrivals Best Sellers Heat Check Back to School Shop Men Shop All Shoes AJ1 Clothing Accessories Women Shop All Shoes AJ1 Clothing Accessories Kids Shop All Shoes AJ1 Clothing Accessories Sport Basketball Golf Cleats NikeSKIMS All Shoes NikeSKIMS Rift All Clothing Bras Jackets Leggings Shorts Tops and Tanks Accessories Shop by Color Dark Sepia Ditsy Floral Ivory Obsidian Phoenix Shop by Material Shine Matte Airy Seamless Stretch Knit Studio Stretch NikeSKIMS Guides NikeSKIMS Lookbook NikeSKIMS Bra Guide NikeSKIMS Fabric Guide Back to School Sale Limited Time Extra 25% Off Select Styles Men Shoes Clothing Accessories Shop All Women Shoes Clothing Accessories Shop All Kids Shoes Clothing Accessories Shop All Jordan Shoes Clothing Accessories Shop All Cancel Cancel Ask NikeAI Popular Search Terms BACK TO SCHOOL SALE EXTRA 25% OFF SELECT STYLES CODE: DAYONE BACK TO SCHOOL SALE EXTRA 25% OFF SELECT STYLES CODE: DAYONE DON’T LOSE YOUR COOL Aero-FIT: Air Conditioning for Athletes. Shop Men's DON'T LOSE YOUR COOL Aero-FIT: Air Conditioning for Athletes. Shop DON’T LOSE YOUR COOL Aero-FIT: Air Conditioning for Athletes. Shop Women's DON’T LOSE YOUR COOL Aero-FIT: Air Conditioning for Athletes. Shop Men's DON'T LOSE YOUR COOL Aero-FIT: Air Conditioning for Athletes. Shop DON’T LOSE YOUR COOL Aero-FIT: Air Conditioning for Athletes. Shop Men's DON'T LOSE YOUR COOL Aero-FIT: Air Conditioning for Athletes. Shop DON’T LOSE YOUR COOL Aero-FIT: Air Conditioning for Athletes. Shop Women's DON’T LOSE YOUR COOL Aero-FIT: Air Conditioning for Athletes. Shop Men's DON'T LOSE YOUR COOL Aero-FIT: Air Conditioning for Athletes. Shop BEST IN CLASS From class to sport, find back-to-school essentials for day one and beyond. Mia Corona, UCLA Soccer Shop Women's Mark Bowman, USC Football Shop Men's Mia Corona, UCLA Soccer Shop Women's Mark Bowman, USC Football Shop Men's THE STANDARD IS SET The best hoopers know greatness isn’t built overnight—it’s forged rep after rep, detail by detail. Shop MORE THAN ALL-STARS They're competitors, leaders, and culture shapers. Celebrate the athletes defining the future of basketball. Shop THE STANDARD IS SET The best hoopers know greatness isn’t built overnight—it’s forged rep after rep, detail by detail. Shop MORE THAN ALL-STARS They're competitors, leaders, and culture shapers. Celebrate the athletes defining the future of basketball. Shop STREET-READY PROTECTION Tough on the outside and comfortable everywhere, the Ava Edge is for those who move through their city the same way. STREET-READY PROTECTION Tough on the outside and comfortable everywhere, the Ava Edge is for those who move through their city the same way. THE BREAK 'EM PACK Inevitable impact with speed, precision, and touch. Different styles, same destruction. Shop NYvsNY Season 8. The best players. The most legendary courts. One summer to prove who runs the city, and who leaves with the crown. Learn More Follow Us Back with a bang A late-2000s icon, tuned for now. The Skylon 11 is back, cushioned as ever. NYvsNY Season 8. The best players. The most legendary courts. One summer to prove who runs the city, and who leaves with the crown. Learn More Follow Us Back with a bang A late-2000s icon, tuned for now. The Skylon 11 is back, cushioned as ever. Shop FEELS LIGHT. HIKES HARD. ACG Zegama Hike is a beastly boot without the bulk. Shop FEELS LIGHT. HIKES HARD. ACG Zegama Hike is a beastly boot without the bulk. Shop NO FAIR New energy. Higher stakes. Everything's in play. Explore Jordan Golf Back to School Mix and match with ease, because every piece plays. New season. New kit. Shop Men. Get the gear that goes harder. Shop Women. Back to School Mix and match with ease, because every piece plays. New season. New kit. Shop Men. Get the gear that goes harder. Shop Women. Shop Free Metcon 7 TRENDING Classic silhouettes and cutting-edge innovation to build your game from the ground up. TRENDING Classic silhouettes and cutting-edge innovation to build your game from the ground up. Find a Store Help Join Us Sign In Featured Air Force 1 Jordan 1 Air Max 90 Air Max 95 Vomero Metcon Pegasus Rejuven8 Shoes All Shoes Jordan Shoes Running Shoes Basketball Shoes Tennis Shoes Training Shoes Custom Shoes Sale Shoes Soccer Cleats Clothing All Clothing Tops & T-Shirts Shorts Hoodies & Pullovers Joggers & Sweatpants Sports Bras Pants & Tights Socks Yoga NikeLab Plus Size Big & Tall Sale Clothing Kids Infant & Toddler Shoes Kids Shoes Kids Basketball Shoes Kids Running Shoes Kids Jordan Shoes Kids Clothing Kids Backpacks Kids Socks Kids Sale Resources Gift Cards Corporate Sales Find a Store Membership Nike Journal Site Feedback Help Get Help Order Status Shipping and Delivery Returns Order Cancellation Payment Options Gift Card Balance Contact Us Company About Nike News Careers Investors Purpose Sustainability Accessibility Promotions & Discounts Student Military Teacher First Responders & Medical Professionals Birthday Resources Gift Cards Corporate Sales Find a Store Membership Nike Journal Site Feedback Help Get Help Order Status Shipping and Delivery Returns Order Cancellation Payment Options Gift Card Balance Contact Us Company About Nike News Careers Investors Purpose Sustainability Accessibility Promotions & Discounts Student Military Teacher First Responders & Medical Professionals Birthday United States © 2026 Nike, Inc. All Rights Reserved Guides Nike Air Nike Air Force 1 Nike Air Max Nike FlyEase Nike Flyknit Nike Free Nike React Nike Vaporfly Nike ZoomX Space Hippie Terms of Sale Terms of Use Nike Privacy Policy Your Privacy Choices CA Supply Chains Act Africa Egypt Engli

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AgentSpeed score for nike.com
<a href="https://agentspeed.com/scan/nike.com"><img src="https://agentspeed.com/badge/nike.com" alt="AgentSpeed agent-readiness score" height="56"></a>

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Full breakdown

12 pass5 warn12 fail1 skip
Discoverability
pass
robots.txt present
A robots.txt is reachable at the site root.
100/100
pass
robots.txt allows AI agents
All 8 answer-time access agents allowed.
100/100
fail
Content-Signal directivesemerging
No Content-Signal directives. Add e.g. `Content-Signal: ai-train=no, ai-summarize=yes` to declare granular AI usage policy beyond binary allow/disallow.
0/100
warn
llms.txt present
Found /llms.txt but missing H1 header and markdown links.
60/100
fail
Sitemap present
No reachable sitemap.xml. Publish one and reference it in robots.txt.
0/100
fail
Link response headers
No HTTP Link: response headers. Emit canonical/alternate/describedby relations so HEAD-only or stream-rendering agents get them without parsing HTML.
0/100
pass
Canonical URL
Canonical points to self: https://www.nike.com/.
100/100
fail
MCP server cardemerging
No valid MCP Server Card at /.well-known/mcp/server-card.json. Publish one so agents can discover your tools without HTML scraping.
0/100
fail
OAuth authorization metadataemerging
No RFC 8414 metadata at /.well-known/oauth-authorization-server. Agents that act on behalf of users need this to discover your authorization endpoints.
0/100
fail
OAuth resource metadataemerging
No RFC 9728 metadata at /.well-known/oauth-protected-resource. Publish it so agents can discover required scopes without hand-coded credentials.
0/100
fail
API catalog / OpenAPIemerging
No /.well-known/api-catalog (RFC 9727) and no /openapi.json|yaml. Publish one so agents that integrate with APIs can discover your endpoints.
0/100
fail
Web Bot Authemerging
No Web Bot Auth JWKS at /.well-known/http-message-signatures-directory.json. Publish one to allow trusted agents while keeping a default-deny posture for the rest.
0/100
Readability
fail
Markdown negotiationemerging
Accept: text/markdown returns HTML, not markdown. Serve a markdown variant of primary content when requested; agents summarize and cite it more reliably.
0/100
fail
Text-to-markup ratio
Visible text is 0.9% of HTML weight (9753/1111625 bytes). Low. Markup may be crowding out agent-usable text.
7/100
warn
Content without JavaScript
Browser pass unavailable; HTML looks like a JS-shell (e.g. #__next / #root). Likely JS-dependent.
50/100
warn
Heading hierarchy
Heading issues: 7 skipped level(s).
75/100
pass
Cookie wall blocks content
No common consent-modal markers detected.
100/100
pass
Page title
A concise <title> is present (26 chars).
100/100
pass
Meta description
A well-sized meta description is present (92 chars).
100/100
Structured data
pass
JSON-LD present
Found 3 JSON-LD blocks.
100/100
warn
Structured data validates
1 recommended-field warning(s). First: WebPage recommends "description" (improves agent comprehension).
95/100
pass
Schema type coverage
Page intent unclear; no specific schema.org type expected.
100/100
Actionability
pass
Paywall / login wall
No paywall or login-wall detected on the landing URL.
100/100
fail
Agent Skills manifestemerging
No Agent Skills manifest at /.well-known/agent-skills.json. Enumerate the tasks agents can perform (search, add-to-cart, contact-support) so they pick the right one without scraping.
0/100
fail
WebMCP actionsemerging
No WebMCP detected. On pages with first-class actions (cart, support, account), embed a WebMCP server so on-page agents invoke tools directly.
0/100
pass
Primary action reachable
Primary offering identified ("Athletic shoes, clothing, and accessories") with price/CTA ("Extra 25% Off Select Styles").
100/100
pass
Reachability
HTTP 200 after 1 redirect.
100/100
Performance
warn
Time to first byte
TTFB 1607ms. Slow. Agents time out aggressively.
40/100
skip
Full render time
Full-render time unavailable (browser pass skipped or failed).
—
pass
Page weight
Initial document is a lean 1086 KB.
100/100
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