agentspeed.

kraken.com

scanned 7/27/2026, 8:41:15 AM · cached · refresh in 22h · rubric 2026.08.1
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robots.txt present: passrobots.txt allows AI agents: passContent-Signal directives: failllms.txt present: passSitemap present: passLink response headers: warnCanonical URL: passMCP server card: failOAuth authorization metadata: passOAuth resource metadata: failAPI catalog / OpenAPI: failWeb Bot Auth: failMarkdown negotiation: failText-to-markup ratio: failContent without JavaScript: warnHeading hierarchy: passCookie wall blocks content: warnDeclared language: warnPage title: passMeta description: passJSON-LD present: passStructured data validates: passSchema type coverage: failPaywall / login wall: passAgent Skills manifest: failWebMCP actions: failPrimary action reachable: passReachability: passTime to first byte: passFull render time: skipPage weight: pass75/ 100 · C
Good

This is how AI agents (not browsers) experience kraken.com. The score weights five categories of machine-readability; the ticks on the arc are the 31 individual checks behind it.

✉ Email me this report + alert me when it changes ↓

Top fixes

failText-to-markup ratioReadability

Visible text is 0.6% of HTML weight (8593/1342991 bytes). Low. Markup may be crowding out agent-usable text.

Fix: Heavy ad or navigation markup crowds out agent-usable text. Aim for a text-to-DOM ratio above 15%.

warnContent without JavaScriptReadability

Browser pass unavailable; HTML looks like a JS-shell (e.g. #__next / #root). Likely JS-dependent.

Fix · Webflow: Webflow exports static HTML. Bind CMS content in the Designer rather than injecting it through custom-code embeds, which agents won’t run.

warnCookie wall blocks contentReadability

Consent modal detected (cookielaw.org); content still visible. Verify the modal does not block first-paint for screenshot agents.

Fix: Defer cookie consent overlay until after content is visible, or render behind the primary content. Agents without JS or with ad-blocking profiles see a blank page otherwise.

failSchema type coverageStructured data

Page looks like Product / Article|BlogPosting|NewsArticle; missing JSON-LD type(s): Product, Article|BlogPosting|NewsArticle.

Fix: Align JSON-LD type to page purpose. Product pages without Product markup are skipped by agent shopping flows.

warnLink response headersDiscoverability

A Link: header is present but carries none of canonical/alternate/describedby — the relations agents consume.

Fix: Emit `Link:` headers for canonical, alternate-language, and describedby relations. Agents that fetch HEAD-only or stream-render rely on these.

warnDeclared languageReadability

<html lang="en"> is valid, but 28 hreflang alternate(s) are malformed ("en-us", "es-es", "de-de"). Malformed alternates are ignored by consumers, so those translations are invisible to agents routing users by market.

Fix: Add `lang` to your `<html>` element (`<html lang="en">`, `<html lang="de-DE">`). If you publish translations, declare them with `<link rel="alternate" hreflang="..." href="...">` using BCP 47 tags — language[-Script][-REGION], hyphens not underscores.

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Qualifies for certificationBronze

Right now, only you know this score. Your buyers ask AI before they buy — certification is how you show them, and anyone comparing you to a competitor, that assistants can actually read, quote, and use your site.

  • A public verification URL you can drop into a sales deck, a procurement questionnaire, or a partner review — anyone can check it, dated and signed.
  • An embeddable badge for your site — the visible version of a property competitors can’t claim without earning the score.
  • Weekly re-checks for a full year. A deploy that breaks agent access gets caught before it costs you recommendations — and before the certificate would lapse.

Sites under 70 can’t buy this at any price — that’s what makes displaying it mean something.

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What the agent receives

The agent’s-eye view
Kraken | Own the Power of Your Money — Crypto, Stocks &amp; more Individuals Businesses VIP Affiliates Markets About Search / Search / Individuals Businesses VIP Affiliates Markets About Kraken Pro Kraken Pro Unleash your trading potential Unleash your trading potential Trade crypto Trade crypto Trade futures Trade futures Trade on margin Trade on margin Trade stocks Trade stocks Trade xStocks Trade xStocks Trade with our money Trade with our money Borrow against crypto Borrow against crypto Check your VIP eligibility Check your VIP eligibility Access low trading fees Access low trading fees Kraken Kraken Smart investing made easy Smart investing made easy Buy crypto Buy crypto Buy stocks Buy stocks Buy xStocks Buy xStocks Buy perpetual futures Buy perpetual futures Buy bundles Buy bundles Convert crypto Convert crypto Grow your crypto Grow your crypto Auto-invest in crypto Auto-invest in crypto Get Kraken+ subscription Get Kraken+ subscription Krak Krak Send, spend, grow Send, spend, grow Spend cash and crypto Spend cash and crypto Grow cash and crypto Grow cash and crypto Send cash and crypto Send cash and crypto Advanced tools Kraken Desktop Kraken Desktop Supercharged trading Supercharged trading Kraken API Kraken API Trade spot and futures via API Trade spot and futures via API Kraken CLI Kraken CLI Your agent can trade now Your agent can trade now Kraken Institutional Kraken Institutional Secure access since 2011 Secure access since 2011 Exchange trading Exchange trading Spot &amp; futures, via API Spot &amp; futures, via API OTC OTC Multi-venue liquidity Multi-venue liquidity Staking Staking Institutional staking rewards Institutional staking rewards Prime Prime Integrated offerings Integrated offerings Custody Custody Qualified crypto custody Qualified crypto custody Kraken API Kraken API Trade spot and futures via API Trade spot and futures via API Who we serve Asset managers Asset managers Corporations Corporations ETP issuers ETP issuers Governments Governments Hedge funds Hedge funds Market makers &amp; HFTs Market makers &amp; HFTs Protocols Protocols VC firms VC firms Wealth managers Wealth managers Kraken 360 for protocols Kraken 360 for protocols Default partner for token projects Default partner for token projects Investments Investments We invest early We invest early Payward Services Payward Services Infrastructure for your platform Infrastructure for your platform xStocks xStocks Tokenized equities Tokenized equities Browse prices Browse prices New listings New listings Crypto categories Crypto categories Why Kraken Why Kraken Learn about crypto Learn about crypto Learn about security Learn about security How to buy Bitcoin How to buy Bitcoin Customer service Customer service Industry leading security Industry leading security Proof of reserves Proof of reserves Deep liquidity and volume Deep liquidity and volume Payward Payward English Kraken 33k Get the app Own the power of your money Crypto, stocks, futures, and more — trusted by millions worldwide Try Kraken or sign up with Since 2011 Powering secure markets $2T+ Total transaction volume Most popular crypto exchange 2026 The command center for active traders Trade with leverage, deep liquidity, and fast execution across 600+ crypto pairs and 11,000+ stocks and ETFs. Web, mobile app, and API. Sign up now Crypto and stocks made easy Buy and sell BTC, ETH, XRP, TSLA, AAPL and more. Automate recurring buys. Earn APY on assets. Get Kraken Access, redefined Kraken VIP: unparalleled service for ultra-high-net-worth individuals. Confirm eligibility Infrastructure trusted by global leaders One platform, every strategy. Get in touch The global money app Spend your crypto or cash at 80M+ merchants worldwide. Earn APY on your balance. Send anywhere in the world instantly, with no fees. Open your free account Your agent can trade now Kraken CLI for AI agents and global markets. Install KRAKEN CLI Set up a paper trading DCA simulation [Enter] Watch ETH, SOL, and BTC for 30 seconds. Show the price movement Spot margin. Multiplied. 10x regulated spot margin now available to US traders. Learn more Explore every market Crypto Spot / Margin Futures Stocks ASSET PRICE (24H%) 24H% M. CAP BTC BTC Bitcoin BTC $65,140.00 +1.25% $65,140.00 +1.25% $1.31T ETH ETH Ethereum ETH $1,964.65 +4.55% $1,964.65 +4.55% $237.14B USDT USDT Tether USDT $1.00 -0.01% $1.00 -0.01% $183.94B BNB BNB BNB BNB $574.50 +0.63% $574.50 +0.63% $76.50B USDC USDC USDC USDC $1.00 0.00% $1.00 0.00% $72.49B XRP XRP XRP XRP $1.11 +0.74% $1.11 +0.74% $69.19B View all cryptocurrencies Make your first move Create your free account and get started in minutes. Try Kraken Availability of margin trading services is subject to certain limitations and eligibility criteria . Trading using margin involves an element of risk and may not be suitable for everyone. Read Kraken&#x27;s Margin Disclosure Statement to learn more. Trading derivatives and other financial instruments, including leveraged financial instruments, involves significant risks and is not appropriate for all investors. See our Risk Disclosure to learn more. Geographic restrictions apply. Projected annual rate is an estimate based on the average staking rewards accrued over the past period, before commission, and is subject to change. Staking involves risks including no guarantee of rewards, potential loss from slashing or hacks, and depreciation in the value of assets while staked. Please refer to Kraken&#x27;s Terms of Service for additional information. Kraken Equities is currently available in the U.S. only; may not be available in all states. Brokerage services are provided by Kraken Securities LLC (“Kraken Securities”), member FINRA/SIPC, a wholly owned subsidiary of Payward, Inc. (“Kraken”). Technology is offered by Payward, Inc. This is not an offer, solicitation, inducement or advice to buy or sell securities, or open a brokerage account in any jurisdiction where Kraken Securities is not registered (Kraken Securities is registered only in the United States). Please view the firm’s profile and registered reps on https://brokercheck.finra.org/ where you can also see the states in which the firm is approved to operate. View Kraken Securities’ disclosures at https://www.kraken.com/legal/equities . Voted Best crypto platform: https://www.forbes.com/advisor/investing/cryptocurrency/best-crypto-exchanges/?award=best-crypto-exchanges-award-2024-kraken Take your crypto trading to the next level. Pro Kraken Krak Desktop Features Margin Trading Futures Trading OTC Trading Institutions API Trading Kraken API center Staking Rewards Send Money Recurring buys Buy Crypto Sell Crypto Company Kraken Security Kraken Careers Kraken Blog Kraken Developer Press Room Affiliate Program Asset Listings Kraken Status Support Center Complaints Breakout Prop Trading Browse Prices Bitcoin Price Ethereum Price Dogecoin Price XRP Price Cardano Price Solana Price Litecoin Price Crypto categories All crypto prices Price predictions Popular Markets BTC to USD ETH to USD DOGE to USD XRP to USD ADA to USD SOL to USD LTC to USD All crypto markets Buying Guides Buy Bitcoin Buy Ethereum Buy Dogecoin Buy XRP Buy Cardano Buy Solana Buy Litecoin All crypto guides Crypto Education What is cryptocurrency? What is Bitcoin? What is Ethereum? Best Crypto Futures Platforms Best Crypto Exchanges Kraken vs Coinbase Kraken vs Binance Learn crypto Wallet Crypto Wallet Bitcoin Wallet Ethereum Wallet Solana Wallet USDT Wallet Privacy Notice Terms of Service Cookie Settings Candidate Privacy Notice Disclosures Exchange Trading Rules Compliance Hub Do Not Sell/Share © 2011 - 2026 Payward, Inc. These materials are for general information purposes only and are not investment or financial product advice or a recommendation or solicitation to buy, sell, stake or hold any cryptoasset or to engage in any specific trading strategy. Kraken does not and will not work to increase or decrease the price of any particular cryptoasset it m

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AgentSpeed score for kraken.com
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This score says whether an AI agent could read kraken.com. AI traffic analytics says whether one actually came — and which pages turned it away.

Full breakdown

16 pass4 warn10 fail1 skip
Discoverability
pass
robots.txt present
A robots.txt is reachable at the site root.
100/100
pass
robots.txt allows AI agents
All 9 answer-time access agents allowed.
100/100
fail
Content-Signal directivesemerging
No Content-Signal directives. Add e.g. `Content-Signal: ai-train=no, ai-summarize=yes` to declare granular AI usage policy beyond binary allow/disallow.
0/100
pass
llms.txt present
Found /llms.txt but missing H1 header and markdown links. Not scored.
100/100
pass
Sitemap present
sitemap.xml reachable and referenced from robots.txt.
100/100
warn
Link response headers
A Link: header is present but carries none of canonical/alternate/describedby — the relations agents consume.
60/100
pass
Canonical URL
Canonical points to self: https://www.kraken.com/.
100/100
fail
MCP server cardemerging
No valid MCP Server Card at /.well-known/mcp/server-card.json. Publish one so agents can discover your tools without HTML scraping.
0/100
pass
OAuth authorization metadataemerging
OAuth authorization-server metadata (RFC 8414) is published, so agents can discover authorization endpoints without out-of-band setup.
100/100
fail
OAuth resource metadataemerging
No RFC 9728 metadata at /.well-known/oauth-protected-resource. Publish it so agents can discover required scopes without hand-coded credentials.
0/100
fail
API catalog / OpenAPIemerging
No /.well-known/api-catalog (RFC 9727) and no /openapi.json|yaml. Publish one so agents that integrate with APIs can discover your endpoints.
0/100
fail
Web Bot Authemerging
No Web Bot Auth JWKS at /.well-known/http-message-signatures-directory.json. Publish one to allow trusted agents while keeping a default-deny posture for the rest.
0/100
Readability
fail
Markdown negotiationemerging
Accept: text/markdown returns HTML, not markdown. Serve a markdown variant of primary content when requested; agents summarize and cite it more reliably.
0/100
fail
Text-to-markup ratio
Visible text is 0.6% of HTML weight (8593/1342991 bytes). Low. Markup may be crowding out agent-usable text.
5/100
warn
Content without JavaScript
Browser pass unavailable; HTML looks like a JS-shell (e.g. #__next / #root). Likely JS-dependent.
50/100
pass
Heading hierarchy
Hierarchy is well-formed (1 H1, no skipped levels, 10 headings total).
100/100
warn
Cookie wall blocks content
Consent modal detected (cookielaw.org); content still visible. Verify the modal does not block first-paint for screenshot agents.
70/100
warn
Declared language
<html lang="en"> is valid, but 28 hreflang alternate(s) are malformed ("en-us", "es-es", "de-de"). Malformed alternates are ignored by consumers, so those translations are invisible to agents routing users by market.
60/100
pass
Page title
A concise <title> is present (60 chars).
100/100
pass
Meta description
A well-sized meta description is present (150 chars).
100/100
Structured data
pass
JSON-LD present
Found 1 JSON-LD block.
100/100
pass
Structured data validates
4/4 checkable block(s) validated cleanly against schema.org. 1 block(s) skipped — type outside the set we check.
100/100
fail
Schema type coverage
Page looks like Product / Article|BlogPosting|NewsArticle; missing JSON-LD type(s): Product, Article|BlogPosting|NewsArticle.
0/100
Actionability
pass
Paywall / login wall
No paywall or login-wall detected on the landing URL.
100/100
fail
Agent Skills manifestemerging
No Agent Skills manifest at /.well-known/agent-skills.json. Enumerate the tasks agents can perform (search, add-to-cart, contact-support) so they pick the right one without scraping.
0/100
fail
WebMCP actionsemerging
No WebMCP detected. On pages with first-class actions (cart, support, account), embed a WebMCP server so on-page agents invoke tools directly.
0/100
pass
Primary action reachable
Primary offering identified ("Crypto exchange and trading platform") with price/CTA ("Try Kraken").
100/100
pass
Reachability
HTTP 200 after 1 redirect.
100/100
Performance
pass
Time to first byte
TTFB 168ms. Healthy.
100/100
skip
Full render time
Full-render time unavailable (browser pass skipped or failed).
pass
Page weight
Initial document is a lean 1312 KB.
100/100
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