kraken.com
This is how AI agents (not browsers) experience kraken.com. The score weights five categories of machine-readability; the ticks on the arc are the 31 individual checks behind it.
Top fixes
Visible text is 0.6% of HTML weight (8593/1342991 bytes). Low. Markup may be crowding out agent-usable text.
Fix: Heavy ad or navigation markup crowds out agent-usable text. Aim for a text-to-DOM ratio above 15%.
Browser pass unavailable; HTML looks like a JS-shell (e.g. #__next / #root). Likely JS-dependent.
Fix · Webflow: Webflow exports static HTML. Bind CMS content in the Designer rather than injecting it through custom-code embeds, which agents won’t run.
Consent modal detected (cookielaw.org); content still visible. Verify the modal does not block first-paint for screenshot agents.
Fix: Defer cookie consent overlay until after content is visible, or render behind the primary content. Agents without JS or with ad-blocking profiles see a blank page otherwise.
Page looks like Product / Article|BlogPosting|NewsArticle; missing JSON-LD type(s): Product, Article|BlogPosting|NewsArticle.
Fix: Align JSON-LD type to page purpose. Product pages without Product markup are skipped by agent shopping flows.
A Link: header is present but carries none of canonical/alternate/describedby — the relations agents consume.
Fix: Emit `Link:` headers for canonical, alternate-language, and describedby relations. Agents that fetch HEAD-only or stream-render rely on these.
<html lang="en"> is valid, but 28 hreflang alternate(s) are malformed ("en-us", "es-es", "de-de"). Malformed alternates are ignored by consumers, so those translations are invisible to agents routing users by market.
Fix: Add `lang` to your `<html>` element (`<html lang="en">`, `<html lang="de-DE">`). If you publish translations, declare them with `<link rel="alternate" hreflang="..." href="...">` using BCP 47 tags — language[-Script][-REGION], hyphens not underscores.
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This scan shows whether an agent can read the site. One free probe asks a real assistant a real buying question and records who it cited.
This graded your homepage. Your pricing, docs, and checkout live on other pages — the ones assistants actually quote when they recommend you — and a 75/100 here means agents are already missing things on the page you polish most. The $29 Deep Scan audits the whole site against all 31 checks, then emails a PDF with every failing check and its exact fix, ranked by what costs you the most visibility. One-time, delivered in minutes, no subscription.
Right now, only you know this score. Your buyers ask AI before they buy — certification is how you show them, and anyone comparing you to a competitor, that assistants can actually read, quote, and use your site.
- A public verification URL you can drop into a sales deck, a procurement questionnaire, or a partner review — anyone can check it, dated and signed.
- An embeddable badge for your site — the visible version of a property competitors can’t claim without earning the score.
- Weekly re-checks for a full year. A deploy that breaks agent access gets caught before it costs you recommendations — and before the certificate would lapse.
Sites under 70 can’t buy this at any price — that’s what makes displaying it mean something.
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Two things never trigger an email: a score change caused by us publishing a new rubric, because that is a different instrument rather than a change to your site, and movement explained only by timing-derived checks, which shift run to run on a site nobody touched.
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This score says whether an AI agent could read kraken.com. AI traffic analytics says whether one actually came — and which pages turned it away.
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