agentspeed.

klarna.com

scanned 7/27/2026, 9:40:53 AM · cached · refresh in 23h · rubric 2026.08.1
robots.txt present: passrobots.txt allows AI agents: passContent-Signal directives: failllms.txt present: passSitemap present: failLink response headers: warnCanonical URL: warnMCP server card: failOAuth authorization metadata: failOAuth resource metadata: failAPI catalog / OpenAPI: failWeb Bot Auth: failMarkdown negotiation: failText-to-markup ratio: failContent without JavaScript: warnHeading hierarchy: passCookie wall blocks content: warnDeclared language: passPage title: passMeta description: passJSON-LD present: failStructured data validates: skipSchema type coverage: passPaywall / login wall: passAgent Skills manifest: failWebMCP actions: failPrimary action reachable: passReachability: passTime to first byte: passFull render time: skipPage weight: pass62/ 100 · D
Needs work

This is how AI agents (not browsers) experience klarna.com. The score weights five categories of machine-readability; the ticks on the arc are the 31 individual checks behind it.

✉ Email me this report + alert me when it changes ↓

Top fixes

failSitemap presentDiscoverability

No reachable sitemap.xml. Publish one and reference it in robots.txt.

Fix: Publish /sitemap.xml and reference it from robots.txt with a Sitemap: line.

failJSON-LD presentStructured data

No JSON-LD blocks found. Add a <script type="application/ld+json"> with a schema.org type for this page.

Fix: Add a <script type="application/ld+json"> describing the page (Organization, Article, Product, FAQPage).

warnCanonical URLDiscoverability

Canonical points elsewhere: https://www.klarna.com/us/. Verify intent (cross-domain canonicals are valid but unusual).

Fix: Add <link rel="canonical" href="…"> pointing at the primary URL of each page.

failText-to-markup ratioReadability

Visible text is 1.0% of HTML weight (8311/806915 bytes). Low. Markup may be crowding out agent-usable text.

Fix: Heavy ad or navigation markup crowds out agent-usable text. Aim for a text-to-DOM ratio above 15%.

warnContent without JavaScriptReadability

Browser pass unavailable; HTML looks like a JS-shell (e.g. #__next / #root). Likely JS-dependent.

Fix: Server-render or statically pre-render your primary content so non-JS agents receive it in the initial HTML.

warnCookie wall blocks contentReadability

Consent modal detected (cookielaw.org); content still visible. Verify the modal does not block first-paint for screenshot agents.

Fix: Defer cookie consent overlay until after content is visible, or render behind the primary content. Agents without JS or with ad-blocking profiles see a blank page otherwise.

Don’t lose this report

Get it in your inbox now — and a heads-up whenever klarna.com’s agent-readiness score changes. Free, unsubscribe anytime.

Fix it

Generated, ready-to-ship files for the gaps above — copy them or download and drop them into your repo.

Add JSON-LD structured data
Paste inside <head>. Use Article/Product instead of Organization on those page types.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Klarna US - A secure, flexible way to manage your money",
  "url": "https://klarna.com/",
  "description": "Manage everyday payments securely with Klarna - online, in store, or with the Klarna Card. Flexible and interest-free options in the United States."
}
</script>
Does AI actually recommend klarna.com?

This scan shows whether an agent can read the site. One free probe asks a real assistant a real buying question and records who it cited.

Run the free probe →
This scan graded one page. Your site is more than one page.

This graded your homepage. Your pricing, docs, and checkout live on other pages — the ones assistants actually quote when they recommend you — and a 62/100 here means agents are already missing things on the page you polish most. The $29 Deep Scan audits the whole site against all 31 checks, then emails a PDF with every failing check and its exact fix, ranked by what costs you the most visibility. One-time, delivered in minutes, no subscription.

Order the Deep Scan →

What the agent receives

The agent’s-eye view
Klarna US - A secure, flexible way to manage your money For shoppers For business Discover Klarna Shop App Help Show more Sign in Your money treated right Discover a smarter way to pay, save, and stay on top of your money. All in one place with Klarna. Get the app Trusted by millions worldwide 4.5 0.0 Trustpilot rating 20 0 years of experience 119m 0m users worldwide 1m+ 0m+ merchants Your everyday money app Tap into flexible payment options, cashback, spending insights, and a card that works everywhere. Your everyday money app Tap into flexible payment options, cashback, spending insights, and a card that works everywhere. Designed around you Accepted everywhere Built to grow Clear and simple Always supported Designed around you Choose how you pay. In full, later, or over time.¹ Always with clear terms and helpful reminders. Accepted everywhere Pay with Klarna wherever you shop, online and in physical stores. Built to grow Turn spending into rewards. Earn cashback on purchases, and watch it all stack up. Clear and simple Track expenses, manage your money, and stay on budget in the app. Always supported Get instant answers from our 24/7 AI assistant, with real human support when you need it. Explore our offering Payments Pay over time¹ with our flexible payment options, giving you more control over your budget. Pay at checkout Cards Choose how you pay and take the benefits of Klarna wherever you go. ² See Klarna Cards Memberships Upgrade to a membership for extra cashback, travel benefits and lifestyle perks.³ Explore memberships Klarna balance Add money in the Klarna app⁴ and pay flexibly, everywhere. Learn more Savings Save your way with our flexible savings account. Explore savings Cashback Earn cashback on everyday purchases.⁵ Explore cashback Shopping Search to find better prices on your favorite products. Shop now Mobile Get a Klarna phone plan with priority 5G on AT&amp;T⁶, the nation’s most reliable network. Sign up Memberships Say yes to more Upgrade to a membership for extra cashback, travel benefits and lifestyle perks. ⁷ Explore memberships Pick how you pay We&#x27;ve got you covered, however you prefer to pay. Look for the pink badge at checkout or online. Tap with Apple Pay⁸ or Google Pay⁹, or use your Klarna Card⁴ anywhere Visa is accepted.² Checkout Pay at checkout Klarna app Learn more Klarna cards See Klarna Cards Apple Pay How Apple Pay works Shop with built-in security Your transactions include built-in buyer protection ¹⁰ and advanced fraud prevention. So your money and data stay secure with every spend. Learn more about security Real reviews from real people TrustScore 4.5 | 567,459 reviews T Telia &quot;I&#x27;ve been using Klarna for about five years, and it&#x27;s been a great experience. The flexible payment options make managing purchases much easier, and the app is simple to use. I also appreciate the helpful reminders and reliable customer service. Overall, it&#x27;s a convenient and trustworthy service that I&#x27;d definitely recommend.&quot; &quot;I&#x27;ve been using Klarna for about five years, and it&#x27;s been a great experience. The flexible payment options make managing purchases much easier, and the app is simple to use. I also appreciate the helpful reminders and reliable customer service. Overall, it&#x27;s a convenient and trustworthy service that I&#x27;d definitely recommend.&quot; 3 months ago T Tiffany Brown &quot;I love Klarna, from the beginning til now, I have always had such an amazing experience with the company and their customer service is unmatched…&quot; &quot;I love Klarna, from the beginning til now, I have always had such an amazing experience with the company and their customer service is unmatched…&quot; 6 months ago P Pamela RY &quot;I honestly love Klarna! It allows me to purchase the things I want in convenient payment installments without any interest. It makes shopping so much easier, more flexible, and completely stress-free. Highly recommend!&quot; &quot;I honestly love Klarna! It allows me to purchase the things I want in convenient payment installments without any interest. It makes shopping so much easier, more flexible, and completely stress-free. Highly recommend!&quot; 4 months ago K Katy &quot;Klarna is a awesome app. Very convenient and easy to use. Their payment plans are excellent and help make the purchases you want without the pressure of paying in full or added interest.&quot; &quot;Klarna is a awesome app. Very convenient and easy to use. Their payment plans are excellent and help make the purchases you want without the pressure of paying in full or added interest.&quot; a year ago L Lauren Saint Onge-duncan &quot;I honestly love Klarna. It&#x27;s incredibly helpful especially in this economy we have lived in for the past 5 years where essentials have exploded in cost. I have had just a couple technical issues over the past years but their customer service is amazing and has always resolved the issue quickly. I highly recommend Klarna!&quot; &quot;I honestly love Klarna. It&#x27;s incredibly helpful especially in this economy we have lived in for the past 5 years where essentials have exploded in cost. I have had just a couple technical issues over the past years but their customer service is amazing and has always resolved the issue quickly. I highly recommend Klarna!&quot; 8 months ago Customer reviews reflect their personal experience and opinion. Showing our 5-star reviews. Find better deals, with no extra work ¹ Monthly financing through Klarna issued by WebBank. CA resident loans made or arranged pursuant to a California Financing Law license. NMLS #1353190. ² Use your card anywhere Visa is accepted. Certain merchant, product, good and service restrictions apply. Some merchants do not accept virtual cards. Physical card only included with a paid Klarna Membership Plan. ³ Paid membership required to earn Klarna Cashback Rewards using your Klarna Card. Klarna Cashback Rewards are awarded as points which can be redeemed for a credit to your Klarna balance and other benefits. Other limitations, conditions, and restrictions apply to benefits like Klarna Membership cashback. ⁴ Deposits in your balance account are held at WebBank, Member FDIC. Klarna is not an FDIC-insured bank and deposit insurance only covers the failure of WebBank. Your deposits in the balance account are eligible for pass-through deposit insurance coverage if certain conditions are satisfied. Funds may be made available to you before WebBank receives them (“early availability funds”); such early availability funds may not be FDIC insured until received by WebBank. Loans that you obtain using the Klarna Card are not insured by the FDIC and are not deposits. Account disclosures . ⁵ Klarna Cashback Rewards are awarded as points which can be redeemed for a credit to your Klarna balance and other benefits. Earn cashback on Klarna App purchases. Klarna balance account required to receive cashback. Cashback issuance depends on store approval and may be affected by cookie settings, combining offers, product exclusions, or other factors beyond our control. Limitations, terms, and conditions apply. ⁶ Klarna mobile plan provides priority data on AT&amp;T’s 5G network (QCI 8) for more consistent speeds and lower latency during congestion. ⁷ Klarna Cashback Rewards are awarded as points which can be redeemed for cash and other benefits. Klarna Balance required. Other limitations, conditions, and restrictions apply to benefits like Klarna Membership cashback. See Membership Benefits Rewards Summary for terms and conditions for subscriptions based on your membership. The Cancel For Any Reason service is provided by Klarna and is not insurance. Terms and limits apply. Installation process can take a few minutes. Stable internet connection and eSIM compatible device required. ⁸ Klarna and Apple Pay is available in-store on iPhone and online or in-apps on iPhone or iPad. Software requirements apply. Use Klarna’s pla

Show your score

Embed this badge on your site. It links back to this live scan and updates on every rescan.

AgentSpeed score for klarna.com
<a href="https://agentspeed.com/scan/klarna.com"><img src="https://agentspeed.com/badge/klarna.com" alt="AgentSpeed agent-readiness score" height="56"></a>

Track this score

Get this report by email, then a heads-up when klarna.com’s agent-readiness actually changes — a check regressing, or the composite dropping.

Two things never trigger an email: a score change caused by us publishing a new rubric, because that is a different instrument rather than a change to your site, and movement explained only by timing-derived checks, which shift run to run on a site nobody touched.

Want it on your own schedule, with Slack or a webhook instead of email? Score-drift monitoring is on every paid plan.

This score says whether an AI agent could read klarna.com. AI traffic analytics says whether one actually came — and which pages turned it away.

Full breakdown

13 pass4 warn12 fail2 skip
Discoverability
pass
robots.txt present
A robots.txt is reachable at the site root.
100/100
pass
robots.txt allows AI agents
All 9 answer-time access agents allowed.
100/100
fail
Content-Signal directivesemerging
No Content-Signal directives. Add e.g. `Content-Signal: ai-train=no, ai-summarize=yes` to declare granular AI usage policy beyond binary allow/disallow.
0/100
pass
llms.txt present
Found /llms.txt (8488 bytes), H1 + at least one link present. Not scored.
100/100
fail
Sitemap present
No reachable sitemap.xml. Publish one and reference it in robots.txt.
0/100
warn
Link response headers
A Link: header is present but carries none of canonical/alternate/describedby — the relations agents consume.
60/100
warn
Canonical URL
Canonical points elsewhere: https://www.klarna.com/us/. Verify intent (cross-domain canonicals are valid but unusual).
75/100
fail
MCP server cardemerging
No valid MCP Server Card at /.well-known/mcp/server-card.json. Publish one so agents can discover your tools without HTML scraping.
0/100
fail
OAuth authorization metadataemerging
No RFC 8414 metadata at /.well-known/oauth-authorization-server. Agents that act on behalf of users need this to discover your authorization endpoints.
0/100
fail
OAuth resource metadataemerging
No RFC 9728 metadata at /.well-known/oauth-protected-resource. Publish it so agents can discover required scopes without hand-coded credentials.
0/100
fail
API catalog / OpenAPIemerging
No /.well-known/api-catalog (RFC 9727) and no /openapi.json|yaml. Publish one so agents that integrate with APIs can discover your endpoints.
0/100
fail
Web Bot Authemerging
No Web Bot Auth JWKS at /.well-known/http-message-signatures-directory.json. Publish one to allow trusted agents while keeping a default-deny posture for the rest.
0/100
Readability
fail
Markdown negotiationemerging
Accept: text/markdown returns HTML, not markdown. Serve a markdown variant of primary content when requested; agents summarize and cite it more reliably.
0/100
fail
Text-to-markup ratio
Visible text is 1.0% of HTML weight (8311/806915 bytes). Low. Markup may be crowding out agent-usable text.
8/100
warn
Content without JavaScript
Browser pass unavailable; HTML looks like a JS-shell (e.g. #__next / #root). Likely JS-dependent.
50/100
pass
Heading hierarchy
Hierarchy is well-formed (1 H1, no skipped levels, 22 headings total).
100/100
warn
Cookie wall blocks content
Consent modal detected (cookielaw.org); content still visible. Verify the modal does not block first-paint for screenshot agents.
70/100
pass
Declared language
Declared lang="en-US" with 36 well-formed hreflang alternate(s).
100/100
pass
Page title
A concise <title> is present (55 chars).
100/100
pass
Meta description
A well-sized meta description is present (147 chars).
100/100
Structured data
fail
JSON-LD present
No JSON-LD blocks found. Add a <script type="application/ld+json"> with a schema.org type for this page.
0/100
skip
Structured data validates
No JSON-LD blocks present; nothing to validate (covered by structured_data.jsonld_present).
pass
Schema type coverage
Page intent unclear; no specific schema.org type expected.
100/100
Actionability
pass
Paywall / login wall
No paywall or login-wall detected on the landing URL.
100/100
fail
Agent Skills manifestemerging
No Agent Skills manifest at /.well-known/agent-skills.json. Enumerate the tasks agents can perform (search, add-to-cart, contact-support) so they pick the right one without scraping.
0/100
fail
WebMCP actionsemerging
No WebMCP detected. On pages with first-class actions (cart, support, account), embed a WebMCP server so on-page agents invoke tools directly.
0/100
pass
Primary action reachable
Primary offering identified ("flexible payment and money management app") with price/CTA ("Get the app").
100/100
pass
Reachability
HTTP 200 after 1 redirect.
100/100
Performance
pass
Time to first byte
TTFB 392ms. Healthy.
80/100
skip
Full render time
Full-render time unavailable (browser pass skipped or failed).
pass
Page weight
Initial document is a lean 788 KB.
100/100
Beyond the scan

Running AI agents of your own? AgentSpeed also monitors them in production — every run, its latency, cost, and failures, with alerts when something breaks. Free for 10,000 events a month, no credit card.

Start watching free →See plans