agentspeed.

hubspot.com

scanned 7/25/2026, 3:41:25 PM · cached · refresh in 15h · rubric 2026.07.4
robots.txt present: passrobots.txt allows AI agents: passContent-Signal directives: failllms.txt present: passSitemap present: warnLink response headers: warnCanonical URL: passMCP server card: failOAuth authorization metadata: failOAuth resource metadata: failAPI catalog / OpenAPI: failWeb Bot Auth: failMarkdown negotiation: failText-to-markup ratio: failContent without JavaScript: skipHeading hierarchy: passCookie wall blocks content: passPage title: passMeta description: passJSON-LD present: passStructured data validates: warnSchema type coverage: passPaywall / login wall: passAgent Skills manifest: failWebMCP actions: failPrimary action reachable: passReachability: passTime to first byte: passFull render time: skipPage weight: pass76/ 100 · C
Good

This is how AI agents (not browsers) experience hubspot.com. The score weights five categories of machine-readability; the ticks on the arc are the 30 individual checks behind it.

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Top fixes

Checks tagged “emerging” are 2026 agent-protocol standards most of the web hasn’t adopted yet — adopting early is an edge, not a defect.

warnSitemap presentDiscoverability

sitemap.xml reachable but not referenced from robots.txt, so agents may miss it.

Fix: Publish /sitemap.xml and reference it from robots.txt with a Sitemap: line.

failText-to-markup ratioReadability

Visible text is 2.4% of HTML weight (15111/623051 bytes). Low. Markup may be crowding out agent-usable text.

Fix: Heavy ad or navigation markup crowds out agent-usable text. Aim for a text-to-DOM ratio above 15%.

warnStructured data validatesStructured data

4 recommended-field warning(s). First: WebSite recommends "potentialAction" (improves agent comprehension).

Fix: Validate your JSON-LD with Google Rich Results test. Fix missing required properties.

warnLink response headersDiscoverability

A Link: header is present but carries none of canonical/alternate/describedby — the relations agents consume.

Fix: Emit `Link:` headers for canonical, alternate-language, and describedby relations. Agents that fetch HEAD-only or stream-render rely on these.

failContent-Signal directivesemergingDiscoverability

No Content-Signal directives. Add e.g. `Content-Signal: ai-train=no, ai-summarize=yes` to declare granular AI usage policy beyond binary allow/disallow.

Fix: Add `Content-Signal:` directives to your robots.txt. This is the emerging standard (Cloudflare-driven) for declaring fine-grained AI usage policy beyond a binary allow/disallow.

failMCP server cardemergingDiscoverability

No valid MCP Server Card at /.well-known/mcp/server-card.json. Publish one so agents can discover your tools without HTML scraping.

Fix: Publish an MCP Server Card describing the tools your site exposes. Agents discover capabilities via `/.well-known/mcp/server-card.json`. See modelcontextprotocol.io for the schema.

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Fix it

Generated, ready-to-ship files for the gaps above — copy them or download and drop them into your repo.

Reference a sitemap
Publish /sitemap.xml and add this line to robots.txt.
Sitemap: https://hubspot.com/sitemap.xml
Qualifies for certificationBronze

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What the agent receives

The agent’s-eye view
HubSpot | Software & Tools for your Business - Homepage Skip to content English Select a language 日本語 Deutsch English Español Português Français High Contrast Customer Support Contact Sales Close Search Log in About About About Us Careers Contact Us Investor Relations Management Team Back Menu Close Search Products Products The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. Free HubSpot CRM Overview of all products Marketing Hub Marketing automation software Free and premium plans Sales Hub Sales software Free and premium plans Service Hub Customer service software Free and premium plans Content Hub Content marketing software Free and premium plans Data Hub Data management software Free and premium plans Revenue Hub CPQ, billing, and payments software Free and premium plans Smart CRM AI-powered, flexible CRM software Learn more Agent Hub Your central home for building and managing AI agents across the platform Learn more Small Business Bundle The Starter edition of each product, built for startups and small businesses Learn more AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results Learn more HubSpot Marketplace Connect your favorite apps to HubSpot See all integrations Solutions Solutions By Use Case By Team Size Why HubSpot? Marketing Generate leads Convert visitors into contacts for your database. Automate marketing Create campaigns with automation and AI. Sales Build pipeline Generate a pipeline of high-quality prospects. Close deals Streamline your process and close more deals faster. Customer Service Scale support Support customers at scale with AI and a help desk. Drive retention Identify opportunities to improve customer health. Content Create content Easily craft content for your audience, with help from AI. Manage content Organize, update, and distribute content in one place. Startups & Small Businesses Find and reach customers Generate leads through content, AI, and automation. Grow sales and get paid Prospect smarter and automate payments. Organize customer data Unify your team and data on one platform. Artificial Intelligence Resolve customer queries 24/7 Scale customer service with an AI customer agent. Automate sales prospecting Identify and engage high-value leads with an AI prospecting agent. Research customers faster Get instant answers about your customers with an AI data agent. By Team Size For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. Learn more about HubSpot’s Starter Customer Platform For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. Learn more about HubSpot’s Enterprise Customer Platform Why HubSpot? Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. Learn more about why how HubSpot’s solution is different Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. See all case studies Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. Explore product updates Pricing Resources Resources Featured Links Spotlight: Product Updates What's New in HubSpot Why Choose HubSpot? Sustainability Community & Events INBOUND Event Webinars HubSpot Community HubSpot User Groups Partners Solutions Partner Program Technology Partner Program Affiliate Partner Program Education Partner Program Startup Partner Program Education The Loop Marketing Playbook What Is Inbound Marketing? HubSpot Blogs Free Courses & Certifications Ebooks, Guides & More HubSpot Knowledge Base Tools Website Templates Developer Tools Services Onboarding Migration Premium Support Hire a Solutions Partner Products Products The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. Free HubSpot CRM Overview of all products Marketing Hub Marketing automation software Sales Hub Sales software Service Hub Customer service software Content Hub Content marketing software Data Hub Data management software Revenue Hub CPQ, billing, and payments software Smart CRM AI-powered, flexible CRM software Agent Hub Your central home for building and managing AI agents across the platform Small Business Bundle The Starter edition of each product, built for startups and small businesses AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results HubSpot Marketplace Connect your favorite apps to HubSpot Solutions Solutions By Use Case Marketing Generate leads Automate marketing Sales Build pipeline Close deals Customer Service Scale support Drive retention Content Create content Manage content Startups & Small Businesses Find and reach customers Grow sales and get paid Organize customer data Artificial Intelligence Resolve customer queries 24/7 Automate sales prospecting Research customers faster By Team Size By Team Size For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. Learn more about HubSpot’s Starter Customer Platform For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. Learn more about HubSpot’s Enterprise Customer Platform Why HubSpot? Why HubSpot? Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. Learn more about why how HubSpot’s solution is different Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. See all case studies Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. Explore product updates Pricing Resources Resources Featured Links Spotlight: Product Updates What's New in HubSpot Why Choose HubSpot? Sustainability Community & Events INBOUND Event Webinars HubSpot Community HubSpot User Groups Partners Solutions Partner Program Technology Partner Program Affiliate Partner Program Education Partner Program Startup Partner Program Education The Loop Marketing Playbook What Is Inbound Marketing? HubSpot Blogs Free Courses & Certifications Ebooks, Guides & More HubSpot Knowledge Base Tools Website Templates Developer Tools Services Onboarding Migration Premium Support Hire a Solutions Partner About About About Us Careers Contact Us Investor Relations Management Team Get a demo of HubSpot's premium software Get started free with HubSpot's free tools Log in English Select a language 日本語 Deutsch English Español Português Français High Contrast Customer Support Contact Sales = 600px)" srcset="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/HS_Full_Bleed_1_optmised.webp"> HubSpot Agentic Customer Platform Where go-to-market teams go to grow scale close retain grow Unite marketing, sales, and customer service on one agentic customer platform that delivers results fast. Get a demo of HubSpot's premium software Get started free with HubSpot's free tools 299,000+ customers in over 135 countries grow their businesses with HubSpot. Previous Next HubSpot's Agentic Customer Platform Connected data and tools make it easier to know, do, and connect everything across your business. Previous Next A CRM that’s really smart. HubSpot’s Smart CRM is the single source of truth that connects all your business data. Products that connect to everything. Unify your teams to create content, find leads, close 

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AgentSpeed score for hubspot.com
<a href="https://agentspeed.com/scan/hubspot.com"><img src="https://agentspeed.com/badge/hubspot.com" alt="AgentSpeed agent-readiness score" height="56"></a>

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Full breakdown

15 pass3 warn10 fail2 skip
Discoverability
pass
robots.txt present
A robots.txt is reachable at the site root.
100/100
pass
robots.txt allows AI agents
All 8 answer-time access agents allowed.
100/100
fail
Content-Signal directivesemerging
No Content-Signal directives. Add e.g. `Content-Signal: ai-train=no, ai-summarize=yes` to declare granular AI usage policy beyond binary allow/disallow.
0/100
pass
llms.txt present
Found /llms.txt (30687 bytes), H1 + at least one link present.
100/100
warn
Sitemap present
sitemap.xml reachable but not referenced from robots.txt, so agents may miss it.
70/100
warn
Link response headers
A Link: header is present but carries none of canonical/alternate/describedby — the relations agents consume.
60/100
pass
Canonical URL
Canonical points to self: https://www.hubspot.com/.
100/100
fail
MCP server cardemerging
No valid MCP Server Card at /.well-known/mcp/server-card.json. Publish one so agents can discover your tools without HTML scraping.
0/100
fail
OAuth authorization metadataemerging
No RFC 8414 metadata at /.well-known/oauth-authorization-server. Agents that act on behalf of users need this to discover your authorization endpoints.
0/100
fail
OAuth resource metadataemerging
No RFC 9728 metadata at /.well-known/oauth-protected-resource. Publish it so agents can discover required scopes without hand-coded credentials.
0/100
fail
API catalog / OpenAPIemerging
No /.well-known/api-catalog (RFC 9727) and no /openapi.json|yaml. Publish one so agents that integrate with APIs can discover your endpoints.
0/100
fail
Web Bot Authemerging
No Web Bot Auth JWKS at /.well-known/http-message-signatures-directory.json. Publish one to allow trusted agents while keeping a default-deny posture for the rest.
0/100
Readability
fail
Markdown negotiationemerging
Accept: text/markdown returns HTML, not markdown. Serve a markdown variant of primary content when requested; agents summarize and cite it more reliably.
0/100
fail
Text-to-markup ratio
Visible text is 2.4% of HTML weight (15111/623051 bytes). Low. Markup may be crowding out agent-usable text.
18/100
skip
Content without JavaScript
Browser pass unavailable; cannot measure JS dependency.
pass
Heading hierarchy
Hierarchy is well-formed (1 H1, no skipped levels, 108 headings total).
100/100
pass
Cookie wall blocks content
No common consent-modal markers detected.
100/100
pass
Page title
A concise <title> is present (55 chars).
100/100
pass
Meta description
A well-sized meta description is present (129 chars).
100/100
Structured data
pass
JSON-LD present
Found 1 JSON-LD block.
100/100
warn
Structured data validates
4 recommended-field warning(s). First: WebSite recommends "potentialAction" (improves agent comprehension).
80/100
pass
Schema type coverage
Page intent unclear; no specific schema.org type expected.
100/100
Actionability
pass
Paywall / login wall
No paywall or login-wall detected on the landing URL.
100/100
fail
Agent Skills manifestemerging
No Agent Skills manifest at /.well-known/agent-skills.json. Enumerate the tasks agents can perform (search, add-to-cart, contact-support) so they pick the right one without scraping.
0/100
fail
WebMCP actionsemerging
No WebMCP detected. On pages with first-class actions (cart, support, account), embed a WebMCP server so on-page agents invoke tools directly.
0/100
pass
Primary action reachable
Primary offering identified ("Customer platform with marketing, sales, and service softwar") with price/CTA ("Get started free").
100/100
pass
Reachability
HTTP 200 after 1 redirect.
100/100
Performance
pass
Time to first byte
TTFB 231ms. Healthy.
80/100
skip
Full render time
Full-render time unavailable (browser pass skipped or failed).
pass
Page weight
Initial document is a lean 608 KB.
100/100
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