agentspeed.

allbirds.com

scanned 7/25/2026, 3:25:19 PM · cached · refresh in 15h · rubric 2026.07.4
Built with Shopify
robots.txt present: passrobots.txt allows AI agents: passContent-Signal directives: failllms.txt present: passSitemap present: passLink response headers: warnCanonical URL: passMCP server card: failOAuth authorization metadata: passOAuth resource metadata: passAPI catalog / OpenAPI: failWeb Bot Auth: failMarkdown negotiation: passText-to-markup ratio: warnContent without JavaScript: skipHeading hierarchy: failCookie wall blocks content: passPage title: passMeta description: passJSON-LD present: failStructured data validates: skipSchema type coverage: failPaywall / login wall: passAgent Skills manifest: failWebMCP actions: failPrimary action reachable: passReachability: passTime to first byte: passFull render time: skipPage weight: pass70/ 100 · C
Needs work

This is how AI agents (not browsers) experience allbirds.com. The score weights five categories of machine-readability; the ticks on the arc are the 30 individual checks behind it.

✉ Email me this report + alert me when it changes ↓

Top fixes

Checks tagged “emerging” are 2026 agent-protocol standards most of the web hasn’t adopted yet — adopting early is an edge, not a defect.

failJSON-LD presentStructured data

No JSON-LD blocks found. Add a <script type="application/ld+json"> with a schema.org type for this page.

Fix · Shopify: Add Product, Offer, and BreadcrumbList JSON-LD in theme.liquid (or your SEO app). Most themes ship partial schema, so fill the gaps.

failHeading hierarchyReadability

Heading issues: 2 <h1> tags (expected 1); 1 skipped level(s).

Fix: Use a single H1 and avoid skipping heading levels (H1 → H3).

failSchema type coverageStructured data

Page looks like Product / FAQPage; missing JSON-LD type(s): Product, FAQPage.

Fix: Align JSON-LD type to page purpose. Product pages without Product markup are skipped by agent shopping flows.

warnLink response headersDiscoverability

A Link: header is present but carries none of canonical/alternate/describedby — the relations agents consume.

Fix: Emit `Link:` headers for canonical, alternate-language, and describedby relations. Agents that fetch HEAD-only or stream-render rely on these.

warnText-to-markup ratioReadability

Visible text is 12.7% of HTML weight (109066/857307 bytes). Low. Markup may be crowding out agent-usable text.

Fix: Heavy ad or navigation markup crowds out agent-usable text. Aim for a text-to-DOM ratio above 15%.

failContent-Signal directivesemergingDiscoverability

No Content-Signal directives. Add e.g. `Content-Signal: ai-train=no, ai-summarize=yes` to declare granular AI usage policy beyond binary allow/disallow.

Fix: Add `Content-Signal:` directives to your robots.txt. This is the emerging standard (Cloudflare-driven) for declaring fine-grained AI usage policy beyond a binary allow/disallow.

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Fix it

Generated, ready-to-ship files for the gaps above — copy them or download and drop them into your repo.

Add JSON-LD structured data
Paste inside <head>. Use Article/Product instead of Organization on those page types.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Allbirds: Comfortable, Sustainable Shoes & Apparel",
  "url": "https://allbirds.com/",
  "description": "Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns."
}
</script>
Qualifies for certificationBronze

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What the agent receives

The agent’s-eye view
Allbirds: Comfortable, Sustainable Shoes &amp; Apparel Free ground shipping on orders over $100 Due to increased demand, orders may take up to 2 weeks to ship. Skip to Content New Arrivals Shop All Men Women Sale Men's New Arrivals Bestsellers LEATHER ALTERNATIVES DASHER NZ COLLECTION VARSITY COLLECTION Men's Shoes Shop All Sneakers Slip Ons Slippers Sandals Active All-Weather Customer Favorites Runner NZ Cruiser Tree Runner NZ Varsity Apparel & Accessories Socks Men's Apparel Women's New Arrivals Bestsellers DASHER NZ COLLECTION VARSITY Airy Women's Shoes Shop All Trainers Sneakers Flats Sandals Slip Ons Active All-Weather Popular Picks Tree Runner NZ Canvas Cruiser Tree Runner NZ Varsity Cruiser Apparel & Accessories Socks Women's Apparel All Sale Men All Sale Sale Shoes Sale Apparel Women All Sale Sale Shoes Sale Apparel New Arrivals Shop All Men Women Sale Shoes Men's Apparel Women's Apparel Men Men's Women Women's Sale All Sale Shop Men's Sale Shop Women's Sale Men's Featured New Arrivals Bestsellers LEATHER ALTERNATIVES DASHER NZ COLLECTION VARSITY COLLECTION Men's Shoes Shop All Sneakers Slip Ons Slippers Sandals Active All-Weather Customer Favorites Runner NZ Cruiser Tree Runner NZ Varsity Apparel & Accessories Socks Men's Apparel Women's Featured New Arrivals Bestsellers DASHER NZ COLLECTION VARSITY Airy Women's Shoes Shop All Trainers Sneakers Flats Sandals Slip Ons Active All-Weather Popular Picks Tree Runner NZ Canvas Cruiser Tree Runner NZ Varsity Cruiser Apparel & Accessories Socks Women's Apparel All Sale Men All Sale Sale Shoes Sale Apparel Women All Sale Sale Shoes Sale Apparel Search Allbirds Men Women Sale Men's New Arrivals Bestsellers LEATHER ALTERNATIVES DASHER NZ COLLECTION VARSITY COLLECTION Men's Shoes Customer Favorites Apparel & Accessories Customer Favorites Shop All Cruiser Shoes Men's Apparel Women's Apparel Women's New Arrivals Bestsellers DASHER NZ COLLECTION VARSITY Airy Women's Shoes Popular Picks Apparel & Accessories Shoes Men's Apparel Women's Apparel All Sale Shop All Men Women Shoes Men's Apparel Women's Apparel Added to Cart 0' class='mb-3 flex flex-col gap-2 md:mb-4'> 0'> Spend more to earn free shipping! Shipping $5.00 Subtotal 0' class='bg-natural-white-60 py-6' data-post-atc-recommendations > 1' class='mt-1'> 3' class='text-light-charcoal text-xs' v-text="'+' + (item.colorCount - 3)" > li.swiper-slide-active]:z-1'> All New Dasher NZ Collection Wildly Comfortable. Super Natural. SHOP MEN SHOP WOMEN { if(el) categoryItems[0] = el }' @mouseenter='handleMouseEnter(0)' @mouseleave='handleMouseLeave(0)' @click='handleClick(0)' @focusin='handleMouseEnter(0)' @focusout='handleMouseLeave(0)' > New Arrivals Shop Men Shop Women { if(el) categoryItems[1] = el }' @mouseenter='handleMouseEnter(1)' @mouseleave='handleMouseLeave(1)' @click='handleClick(1)' @focusin='handleMouseEnter(1)' @focusout='handleMouseLeave(1)' > Mens Shop Men { if(el) categoryItems[2] = el }' @mouseenter='handleMouseEnter(2)' @mouseleave='handleMouseLeave(2)' @click='handleClick(2)' @focusin='handleMouseEnter(2)' @focusout='handleMouseLeave(2)' > Womens Shop Women { if(el) categoryItems[3] = el }' @mouseenter='handleMouseEnter(3)' @mouseleave='handleMouseLeave(3)' @click='handleClick(3)' @focusin='handleMouseEnter(3)' @focusout='handleMouseLeave(3)' > Best Sellers Shop Men Shop Women Best Sellers NEW NEW 0 ? 'opacity-0' : 'opacity-100'" width='1024' height='1024' data-product-handle='womens-cruiser-slip-on-canvas' loading='eager' :src="(cardRefs['7205190238288']?.selectedImage?.src || '//www.allbirds.com/cdn/shop/files/A12364_26Q1_Cruiser-Slip-On-Canvas-Warm-White-Natural-White_PDP_LEFT_9273769a-0a6f-47f4-a002-6d308f1f3e0e.png?v=1768946967&width=1024')" > 0 ? 'opacity-100' : ''" width='1024' height='1024' loading='eager' fetchpriority='low' > 1"> Women's Canvas Cruiser Slip On NEW NEW 0 ? 'opacity-0' : 'opacity-100'" width='1024' height='1024' data-product-handle='womens-cruiser-slip-on-blizzard' loading='eager' :src="(cardRefs['7205197742160']?.selectedImage?.src || '//www.allbirds.com/cdn/shop/files/A12451_26Q1_Cruiser-Slip-On-Blizzard-Blizzard-Sole_PDP_LEFT_6b76e0cd-df5b-4ddc-bb7e-b354f44bbd8a.png?v=1768947332&width=1024')" > 0 ? 'opacity-100' : ''" width='1024' height='1024' loading='eager' fetchpriority='low' > 1"> Women's Cruiser Slip On NEW NEW 0 ? 'opacity-0' : 'opacity-100'" width='1024' height='1024' data-product-handle='womens-runner-nz-slip-on-mushroom' loading='eager' :src="(cardRefs['7205199347792']?.selectedImage?.src || '//www.allbirds.com/cdn/shop/files/A12622_26Q1_Runner-NZ-Slip-On-Mushroom-Mushroom_PDP_LEFT_f22365dc-8298-40c8-a456-acf947b20a90.png?v=1768951496&width=1024')" > 0 ? 'opacity-100' : ''" width='1024' height='1024' loading='eager' fetchpriority='low' > 1"> Women's Runner NZ Slip On NEW NEW 0 ? 'opacity-0' : 'opacity-100'" width='1024' height='1024' data-product-handle='womens-runner-nz-slip-on' loading='eager' :src="(cardRefs['7205192204368']?.selectedImage?.src || '//www.allbirds.com/cdn/shop/files/A12386_26Q1_Runner-NZ-Slip-On-Anthracite-Dark-Anthr-Sole_PDP_LEFT_7ec4ff21-9ae4-4f0f-9a3c-e813a8404674.png?v=1768951351&width=1024')" > 0 ? 'opacity-100' : ''" width='1024' height='1024' loading='eager' fetchpriority='low' > 1"> Women's Runner NZ Slip On NEW NEW 0 ? 'opacity-0' : 'opacity-100'" width='1024' height='1024' data-product-handle='womens-runner-nz-slip-on-dark-navy' loading='eager' :src="(cardRefs['7205194924112']?.selectedImage?.src || '//www.allbirds.com/cdn/shop/files/A12488_26Q1_Runner-NZ-Slip-On-Dark-Navy-Dark-Navy_PDP_LEFT_76a29c75-099f-4514-86f6-f484a4d8d71f.png?v=1769559971&width=1024')" > 0 ? 'opacity-100' : ''" width='1024' height='1024' loading='eager' fetchpriority='low' > 1"> Women's Runner NZ Slip On 0 ? 'opacity-0' : 'opacity-100'" width='1024' height='1024' data-product-handle='womens-cruiser-canvas-sea-spray' loading='eager' :src="(cardRefs['7299467018320']?.selectedImage?.src || '//www.allbirds.com/cdn/shop/files/A12852_26Q1_Cruiser-Canvas-Sea-Spray-Natural-White-Sole_PDP_LEFT_55c168b7-1ef8-43d8-8516-aa8a1a0c633f.png?v=1771027545&width=1024')" > 0 ? 'opacity-100' : ''" width='1024' height='1024' loading='eager' fetchpriority='low' > 1"> Women's Canvas Cruiser 0 ? 'opacity-0' : 'opacity-100'" width='1024' height='1024' data-product-handle='womens-cruiser-canvas-port' loading='eager' :src="(cardRefs['7215610724432']?.selectedImage?.src || '//www.allbirds.com/cdn/shop/files/A12848_26Q1_Cruiser-Canvas-Port-Natural-White-Sole_PDP_LEFT_f544c3ab-bb93-4f19-9cb0-558975e64068.png?v=1774478056&width=1024')" > 0 ? 'opacity-100' : ''" width='1024' height='1024' loading='eager' fetchpriority='low' > 1"> Women's Canvas Cruiser 0 ? 'opacity-0' : 'opacity-100'" width='1024' height='1024' data-product-handle='womens-tree-runner-nz-medium-grey' loading='lazy' :src="(cardRefs['7188364460112']?.selectedImage?.src || '//www.allbirds.com/cdn/shop/files/A11959_25Q3_Tree_Runner_NZ_Medium_Grey_Blizzard_Sole_PDP_LEFT-2000x2000_f6ff6164-62df-42dc-89a8-fabcb3b5d438.png?v=1751899014&width=1024')" > 0 ? 'opacity-100' : ''" width='1024' height='1024' loading='lazy' fetchpriority='low' > 1"> Women's Tree Runner NZ NEW NEW 0 ? 'opacity-0' : 'opacity-100'" width='1024' height='1024' data-product-handle='mens-runner-nz-slip-on-mushroom' loading='lazy' :src="(cardRefs['7205207343184']?.selectedImage?.src || '//www.allbirds.com/cdn/shop/files/A12622_26Q1_Runner-NZ-Slip-On-Mushroom-Mushroom_PDP_LEFT.png?v=1768951251&width=1024')" > 0 ? 'opacity-100' : ''" width='1024' height='1024' loading='lazy' fetchpriority='low' > 1"> Men's Runner NZ Slip On NEW NEW 0 ? 'opacity-0' : 'opacity-100'" width='1024' height='1024' data-product-handle='mens-runner-nz-slip-on' loading='lazy' :src="(cardRefs['7205191319632']?.selectedImage?.src || '//www.allbirds.com/cdn/shop/files/A12386_26Q1_Runner-NZ-Slip-On-Anthracite-Dark-Anthr-Sole_PDP_LEFT.png?v=1768951111&width=1024')" > 0 ? 'opacity-100' : ''" width='1024' height='1024' loading='lazy' fetchprio

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AgentSpeed score for allbirds.com
<a href="https://agentspeed.com/scan/allbirds.com"><img src="https://agentspeed.com/badge/allbirds.com" alt="AgentSpeed agent-readiness score" height="56"></a>

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Full breakdown

16 pass2 warn9 fail3 skip
Discoverability
pass
robots.txt present
A robots.txt is reachable at the site root.
100/100
pass
robots.txt allows AI agents
All 8 answer-time access agents allowed.
100/100
fail
Content-Signal directivesemerging
No Content-Signal directives. Add e.g. `Content-Signal: ai-train=no, ai-summarize=yes` to declare granular AI usage policy beyond binary allow/disallow.
0/100
pass
llms.txt present
Found /llms.txt (4279 bytes), H1 + at least one link present.
100/100
pass
Sitemap present
sitemap.xml reachable and referenced from robots.txt.
100/100
warn
Link response headers
A Link: header is present but carries none of canonical/alternate/describedby — the relations agents consume.
60/100
pass
Canonical URL
Canonical points to self: https://www.allbirds.com/.
100/100
fail
MCP server cardemerging
No valid MCP Server Card at /.well-known/mcp/server-card.json. Publish one so agents can discover your tools without HTML scraping.
0/100
pass
OAuth authorization metadataemerging
OAuth authorization-server metadata (RFC 8414) is published, so agents can discover authorization endpoints without out-of-band setup.
100/100
pass
OAuth resource metadataemerging
OAuth protected-resource metadata (RFC 9728) is published, so agents can discover required scopes and authorization servers programmatically.
100/100
fail
API catalog / OpenAPIemerging
No /.well-known/api-catalog (RFC 9727) and no /openapi.json|yaml. Publish one so agents that integrate with APIs can discover your endpoints.
0/100
fail
Web Bot Authemerging
No Web Bot Auth JWKS at /.well-known/http-message-signatures-directory.json. Publish one to allow trusted agents while keeping a default-deny posture for the rest.
0/100
Readability
pass
Markdown negotiationemerging
Requests with Accept: text/markdown return a markdown representation — agents prefer markdown over HTML for summarization and citation.
100/100
warn
Text-to-markup ratio
Visible text is 12.7% of HTML weight (109066/857307 bytes). Low. Markup may be crowding out agent-usable text.
73/100
skip
Content without JavaScript
Browser pass unavailable; cannot measure JS dependency.
fail
Heading hierarchy
Heading issues: 2 <h1> tags (expected 1); 1 skipped level(s).
50/100
pass
Cookie wall blocks content
No common consent-modal markers detected.
100/100
pass
Page title
A concise <title> is present (50 chars).
100/100
pass
Meta description
A well-sized meta description is present (151 chars).
100/100
Structured data
fail
JSON-LD present
No JSON-LD blocks found. Add a <script type="application/ld+json"> with a schema.org type for this page.
0/100
skip
Structured data validates
No JSON-LD blocks present; nothing to validate (covered by structured_data.jsonld_present).
fail
Schema type coverage
Page looks like Product / FAQPage; missing JSON-LD type(s): Product, FAQPage.
0/100
Actionability
pass
Paywall / login wall
No paywall or login-wall detected on the landing URL.
100/100
fail
Agent Skills manifestemerging
No Agent Skills manifest at /.well-known/agent-skills.json. Enumerate the tasks agents can perform (search, add-to-cart, contact-support) so they pick the right one without scraping.
0/100
fail
WebMCP actionsemerging
No WebMCP detected. On pages with first-class actions (cart, support, account), embed a WebMCP server so on-page agents invoke tools directly.
0/100
pass
Primary action reachable
Primary offering identified ("Comfortable, sustainable shoes and apparel") with price/CTA ("SHOP MEN SHOP WOMEN").
100/100
pass
Reachability
HTTP 200 after 1 redirect.
100/100
Performance
pass
Time to first byte
TTFB 357ms. Healthy.
80/100
skip
Full render time
Full-render time unavailable (browser pass skipped or failed).
pass
Page weight
Initial document is a lean 837 KB.
100/100
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