agentspeed.
Rubric / Structured data

JSON-LD name appears on the page

coherence.jsonld_name_matches_visible
weight 1deterministicemerging

A Product/Organization/Store name declared in JSON-LD appears in the page title or visible text (case-insensitive). A declared name that appears nowhere is stale structured data or machine-only content - either way agents identify an entity visitors never see.

Adoption of what this check tests is still climbing, so failing it is an opportunity rather than a defect. Remediation lists rank these after established fixes, and the weight moves only when measurement earns it.

Definition
Check ID
coherence.jsonld_name_matches_visible
Category
Structured data
Weight
1
Counts toward the score
Yes.
Evaluated by
A fixed rule with no threshold of our choosing. The same input always produces the same verdict.
Standard maturity
emerging
Canonical spec
https://schema.org/name
Introduced in
r2026.09.0
Retired in
Still active.
History
Every change to the instrument— including the versions that changed this check
Machine-readable
/rubric.json— this check, and every other, as data
How often this check is right

No rate published. Too few labelled cases to publish a rate: 1 flagged case (30 needed to publish), 1 defective case (30 needed to publish). The counts are the honest answer here. The matrix behind coherence.jsonld_name_matches_visible is 3 labelled cases — reported here rather than turned into a percentage that would read as more certain than the evidence is.

Corpus v1, measured under rubric r2026.11.0. Full method and every other check at /rubric/accuracy.

How to fix it
Generate the JSON-LD `name` from the same source as the visible heading. After a rename, update structured data in the same release - agents read it first.
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JSON-LD name appears on the page · coherence.jsonld_name_matches_visible · AgentSpeed