riotgames.com

HTTP responses can carry a Link header: the same canonical and alternate-language information your HTML declares, but delivered in the response envelope itself. Agents that only send a HEAD request, or that decide what to do while the page is still streaming, read the header without parsing any HTML. Yours is missing (or carries none of the relations agents use: canonical, alternate, describedby).

An agent triaging fifty URLs doesn’t want to download and parse fifty pages to learn which are duplicates of which. The Link header answers at the cheapest possible layer. Sites that provide it get correctly de-duplicated and correctly language-routed even by the most minimal fetchers.

1. Emit a Link header alongside each page, mirroring what your HTML head already declares. Example: Link: <https://yoursite.com/page>; rel="canonical".
2. Most stacks set this in one place: Next.js headers() config, an nginx add_header line, or a CDN response-header rule.
3. If you serve translations, add rel="alternate" entries with hreflang, matching your HTML.

• Run: curl -sI https://yoursite.com | grep -i "^link:" and confirm the relations appear.
• Hit Re-scan above: "Link response headers" flips to PASS.

• The header must AGREE with the HTML. A Link header pointing one place while the in-page canonical points another gives machines two contradictory answers, which is worse than one missing answer.
• Don’t inject the same site-wide canonical on every page via a blanket CDN rule; each page names its own clean URL, exactly as in the HTML tag.

Of everything your server sends for this page, very little is actual readable text. The rest is code, styling, and markup wrapper. Agents fetched a lot of bytes and found few words.

Agents work with retrieval budgets. A page that is 2% text either gets skimmed (and mis-summarised) or skipped. More signal per byte means more of your actual message survives into the agent’s summary.

1. Confirm your real copy is server-rendered. See the JavaScript check; these two usually fail together.
2. Cut boilerplate wrappers: deeply nested divs, inline SVG logos repeated per section, base64 images inlined into HTML.
3. Move large inline styles and scripts into external files.
4. Check how much of the document is inline script: your report now says. If most of it is, that is your framework serializing state for hydration, often a second copy of text already in the HTML. Send only the props a component cannot recompute, and render statically where a page does not need to hydrate.

• Re-scan: "Text-to-markup ratio" improves, and "Page weight" often improves alongside.

• Don’t pad the page with keyword text to inflate the ratio. The ratio is a proxy for substance, and stuffing is the opposite of substance.

The <title> tag is the page’s name: the text in the browser tab. Yours is missing, empty, or generic (e.g. just "Home"), so machines have no usable name for this page.

The title is the single most-quoted identifier for a page; agents cite it verbatim when referencing you. A missing one gets replaced with a guess assembled from headings, which amounts to your page’s name being written by someone else.

1. Give every page a unique, descriptive title in the shape "What the page is | Brand", under about 60 characters.
2. Set it in your framework’s metadata mechanism (Next.js Metadata API, WordPress SEO plugin, Shopify page settings) so it is per-page, not hardcoded site-wide.

• Each page shows its own title in the browser tab.
• Re-scan: "Page title" flips to PASS.

• Don’t stuff keywords. The title is quoted verbatim in agent answers, and a keyword string reads as spam exactly where customers see it.
• Don’t reuse one title across all pages; identical names make pages indistinguishable in citations.

Content-Signal is a newer robots.txt directive (pushed by Cloudflare) that lets you state a granular AI policy: for example "don’t train on my content, but summarising it in answers is fine". Classic robots.txt only offers all-or-nothing per crawler; this adds the middle ground. We looked for a Content-Signal line in your robots.txt and response headers and found none.

Without a granular signal, crawlers infer your intent from blunt allow/block rules, and sites often block more than they mean to just to avoid training use. A declared signal lets you keep answer visibility (summaries, citations) while opting out of what you object to. This is an emerging standard: honoring is voluntary and adoption is early, which is why it is flagged as emerging and weighs little.

1. Decide your actual policy first: are you fine with AI training on your content? With summarisation in answers? With search indexing?
2. Express it as one line in robots.txt, for example: Content-Signal: ai-train=no, ai-summarize=yes.
3. Keep your existing User-agent rules; the signal adds nuance on top, it doesn’t replace them.

• Open yoursite.com/robots.txt and confirm the Content-Signal line is live.
• Hit Re-scan above: "Content-Signal directives" flips to PASS.

• Don’t declare signals that contradict your User-agent rules, such as ai-summarize=yes while blocking every AI crawler; conflicting instructions get you treated as unreliable.
• Don’t add the line just for the score. It is a public policy statement; say what you mean, because compliant crawlers will act on it.

MCP (Model Context Protocol) is how AI assistants call tools. A server card is a small JSON file at /.well-known/mcp/server-card.json that announces "this site offers these tools" so an assistant can find them without scraping your pages. We requested that file from your site and found none.

Assistants that support MCP look for the card at that exact address. With one, "book an appointment on yoursite.com" can become a tool call instead of screen-driving your UI. This is an emerging standard, so it weighs little today; publishing early costs one static file and makes you visible to the assistants adopting it.

1. If you already run an MCP server, describe it: name, description, and endpoint URL in the card.
2. If you don’t, a minimal truthful card naming your site and linking your API docs is still valid. The generated starter in the Fix it section below is filled in for this site.
3. Serve it at exactly /.well-known/mcp/server-card.json with content type application/json.

• Open yoursite.com/.well-known/mcp/server-card.json and confirm it returns your JSON, not a 404 page.
• Hit Re-scan above: "MCP server card" flips to PASS.

• Don’t advertise tools that don’t exist. An assistant that calls a declared endpoint and gets a 404 learns to skip your card entirely.
• Don’t let your framework rewrite /.well-known/* to your single-page app; the file must return raw JSON, not your HTML shell.